Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media

Monetize Media

Subscribe to the Monetize Media newsletter

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

大约1年之前 1:02:48

MP3•单集首页

This conversation delves into the challenges of monetizing local media, the significance of building trust through consistent and insightful reporting, and the potential for niche local newsletters to thrive. Sharp also shares insights on audience engagement and the balance between hard news and lighter content, stressing that a well-rounded approach can create a strong community connection. As the media landscape evolves, his strategies offer valuable lessons for anyone looking to build a sustainable local news brand.

Chapters

00:00 Intro

04:16 Challenges and Strategies in Local News Monetization

06:45 Local News Dynamics

12:13 Marketing Strategies for Local News

18:02 The Role of Opinion in Local Journalism

23:47 Business Model Insights and Revenue Streams

33:21 Challenges in Local Business Marketing

38:42 Niche Opportunities in Local Newsletters

44:22 Building Community Through Local Newsletters

50:08 Tools and Strategies for Success

Links

Lookout Media

Ottawa Lookout

Follow Geoff on X (@Geoff_Sharpe)

Follow Kyle on X (@KyleScottL)

Kyle's brands

29集单集

#Entrepreneur #Business #Marketing #CB Sports LLC

Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media

Monetize Media

published 大约1年之前

MP3•单集首页

Chapters

00:00 Intro

04:16 Challenges and Strategies in Local News Monetization

06:45 Local News Dynamics

12:13 Marketing Strategies for Local News

18:02 The Role of Opinion in Local Journalism

23:47 Business Model Insights and Revenue Streams

33:21 Challenges in Local Business Marketing

38:42 Niche Opportunities in Local Newsletters

44:22 Building Community Through Local Newsletters

50:08 Tools and Strategies for Success

Links

Lookout Media

Ottawa Lookout

Follow Geoff on X (@Geoff_Sharpe)

Subscribe to the Monetize Media newsletter

Follow Kyle on X (@KyleScottL)

Kyle's brands

29集单集

#Entrepreneur #Business #Marketing #CB Sports LLC

所有剧集

1
LOL Newsletters Aren't Dead 30:17

12 weeks之前30:17

30:17

In this episode, Kyle Scott discusses the current state of newsletters, responding to Sam Parr's claims that the medium is dead and saturated. He argues that while some areas may be competitive, there are still ample opportunities in niche markets and local newsletters. He compares the newsletter space to blogging and podcasting and how those platforms took decades to reach normal people. He concludes by encouraging listeners to think about newsletters as owned audience, and not just a single format, comparing Beehiiv to Shopify. Sam's posts: https://x.com/thesamparr/status/1866565501012545597 https://x.com/thesamparr/status/1761433621447979122 Chapters 00:00 The State of Newsletters: Are They Really Dead? 02:27 Understanding Market Saturation in Newsletters 13:41 Opportunities in Niche Newsletters 22:14 The Future of Newsletters and Owned Audiences Subscribe to the Monetize Media newsletter Follow Kyle on X ( @KyleScottL ) Kyle's brands AccessGMT.com WalkingTheBoards.com Tip.News OnPattison.com…

1
Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media 1:02:48

13 weeks之前1:02:48

1:02:48

In this episode, Kyle Scott talks to Geoff Sharpe, founder of Lookout Media, who brings a refreshing approach to local journalism by focusing on in-depth civics news rather than the typical lifestyle content that dominates many local newsletters. With publications in Ottawa and Vancouver, Sharp emphasizes the importance of quality journalism, which has allowed him to command premium subscriptions, with over 75% of his revenue coming from dedicated members. This conversation delves into the challenges of monetizing local media, the significance of building trust through consistent and insightful reporting, and the potential for niche local newsletters to thrive. Sharp also shares insights on audience engagement and the balance between hard news and lighter content, stressing that a well-rounded approach can create a strong community connection. As the media landscape evolves, his strategies offer valuable lessons for anyone looking to build a sustainable local news brand. Chapters 00:00 Intro 04:16 Challenges and Strategies in Local News Monetization 06:45 Local News Dynamics 12:13 Marketing Strategies for Local News 18:02 The Role of Opinion in Local Journalism 23:47 Business Model Insights and Revenue Streams 33:21 Challenges in Local Business Marketing 38:42 Niche Opportunities in Local Newsletters 44:22 Building Community Through Local Newsletters 50:08 Tools and Strategies for Success Links Lookout Media Ottawa Lookout Follow Geoff on X ( @Geoff_Sharpe ) Subscribe to the Monetize Media newsletter Follow Kyle on X ( @KyleScottL ) Kyle's brands AccessGMT.com WalkingTheBoards.com Tip.News OnPattison.com…

1
7 Digital Media Trends for 2025 25:43

13 weeks之前25:43

25:43

In this episode, Kyle Scott discusses 7 digital media trends expected to dominate in 2025. He highlights the resurgence of local media, the importance of AI search optimization, the rise of online communities, the growth of live and social shopping, the emergence of prediction markets, the potential of Beehiiv as a content platform, and the trend of businesses acquiring audiences. Takeaways Local media is experiencing a resurgence due to underserved markets. AI search optimization will become crucial for visibility. Online communities will provide a sense of belonging and engagement. Live shopping will transform how brands sell products. Prediction markets will offer new ways to gauge public sentiment. Beehiiv is set to revolutionize content creation and distribution. Businesses will increasingly seek to acquire and engage their audiences. Chapters 00:00 Introduction to Digital Media Trends 01:11 Resurgence of Local Media 08:08 AI Search Optimization 11:13 Communities 13:18 Live and Social Shopping 17:02 Prediction Markets 18:52 Beehive: The Shopify of Content 21:43 Businesses Acquire Audiences Subscribe to the Monetize Media newsletter Follow Kyle on X ( @KyleScottL ) Kyle's brands AccessGMT.com WalkingTheBoards.com Tip.News OnPattison.com…

1
Unlocking AI SEO: Five Key Strategies for Creators 7:12

14 weeks之前7:12

7:12

Kyle Scott discusses the evolving landscape of SEO in the context of AI advancements. He outlines the essential strategies for creators and marketers to adapt, including the use of structured data, intent-based phrases, and tagging across various content types. He also highlights the importance of optimizing for both digital and physical searches as AI technology continues to develop. Takeaways AI is transforming SEO, not eliminating it. Structured data helps AI understand content better. Natural language processing is key for future searches. Tagging content improves visibility across platforms. Implementing LLMS.txt can enhance AI crawling. Physical search optimization is becoming crucial. Links referenced in this episode: schema.org mintlify.com firecrawl.com Companies mentioned in this episode: DraftKings Mintlify Firecrawl Meta…

1
Building a 6-Figure Local Newsletter 1:12:04

17 weeks之前1:12:04

1:12:04

In this conversation, Michael Kauffman, founder of Catskill Crew, shares insights on building a successful local newsletter, focusing on community engagement, monetization strategies, and the importance of authenticity in content creation. He discusses the growth of his newsletter, the role of polling and feedback in shaping content and product, and the various revenue streams he has developed, including events and partnerships with local businesses. Kauffman emphasizes the significance of building a trusted brand and the potential for local newsletters to fill gaps left by traditional media. 00:00 Introduction to Michael Kauffman and Catskill Crew 03:05 The Media Landscape in the Catskills 09:04 Growth Strategies and Content Creation 15:05 Targeting the Right Audience 21:18 Building Trust and Relationships with Advertisers 29:54 Building Community Through Events 36:39 Brand Development and Merchandising 42:18 Exploring Real Estate Opportunities 52:07 The Value of Local Newsletters and Community Engagement 58:16 The Future of Catskill Crew and Community Growth Links Visit Catskill Crew Follow Michael on X ( @MikeyPesto ) Start your own local newsletter on Beehiiv Subscribe to the Monetize Media newsletter Follow Kyle on X ( @KyleScottL ) Kyle's brands AccessGMT.com WalkingTheBoards.com Tip.News OnPattison.com…

1
1 Huge Local Newsletter Opportunity for Creators and Business Owners 23:21

18 weeks之前23:21

23:21

Kyle Scott discusses the current landscape of local newsletters, particularly focusing on the platform Beehiiv. He highlights the mistakes many operators make and the significant opportunities available in the local newsletter space. It is exceedingly difficult to earn substantial local advertising revenue. The solution for this is scale. But that's only half measure. The real way to succeed with local newsletters is by partnering with high-value services, particularly in real estate. Or, better yet, launching a local newsletter for your local business. Here's how to do. it. Takeaways Local newsletters are a growing trend with significant potential. Honeypot Labs aims to explore monetization strategies for digital audiences. There is a high demand for local news, but dwindling supply. Building a local newsletter requires careful planning and strategy. Monetizing local newsletters can be challenging without scale. Partnerships with high-value businesses can enhance revenue opportunities. Real estate transactions present lucrative partnership possibilities. Community engagement is key to building a loyal subscriber base. Understanding local businesses' advertising needs is crucial for success. Effective monetization requires a blend of creativity and sales skills. 00:00 Introduction to Local Newsletters 12:06 The Rise of Local Newsletters 17:34 Challenges in Monetizing Local Newsletters 26:14 Strategies for Success in Local Newsletters…

1
Joe Pulizzi, Content Inc : The Godfather of Content Marketing 1:06:40

2 years之前1:06:40

1:06:40

On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more. Joe is one of the world’s top content marketing authorities. He’s founded three companies, including the Content Marketing Institute, launched dozens of events, and is the recipient of the 2014 John Caldwell lifetime achievement award for content marketing from the content counsel. Hard to be more distinguished than that in this space. Listen now as Joe walks us through his content marketing journey, what trends he is seeing today, and the importance of building your email list. Onto the interview. ● (0:01) Episode introduction with Kyle and Jason. ● (1:07) Kyle tells a story to Joe regarding his self-narrated audio book, “Content Inc.” ● (2:03) Joe discusses the process of creating his first audio book “Epic Content Marketing”, the challenges he faced with recording it, and the other books he authored that followed. ● (6:59) How Joe monetizes his events, the benefits of launching projects after building an audience first, and streams of revenue. ● (13:40) What makes Joe’s podcast successful and the importance of having a set format. ● (18:23) Joe expands on the benefits of having a dedicated audience in order to achieve success with a book or content media platform. ● (19:08) Joe introduces his strategic model for creating value on a platform. ● (22:39) Making time for your business, utilizing your time efficiently in order to build your assets for financial freedom, and setting goals. ● (27:24) Joe talks about finding your content tilt and the reasons content marketing fails for some people. ● (28:58) A discussion about Compound Growth. ● (30:42) The current state of Content Marketing in 2023 ● (33:10) Focusing on one or two platforms to diversify your media company and bring value to your audience. ● (37:19) Why do most start ups not make it? The downside of starting with your product first instead of building the audience first. ● (40:25) Getting feedback on your product from your audience. ● (42:28) Do you need to go to college to build a business? ● (44:49) Joe reviews useful tools for content creators. ● (47:09) Kyle and Jason elaborate on various topics brought up during their interview with Joe. Anything mentioned in episode : Creator Economy Expo: ( https://cex.events/ ) The Tilt: ( https://www.thetilt.com/ ) The Orange Effect Foundation: ( https://theorangeeffect.org/ ) Justin Welsh: ( https://www.justinwelsh.me/ ) Red Bull Media House: ( https://www.redbullmediahouse.com/en/about-us ) Morning Brew: ( https://www.morningbrew.com/daily ) Milk Road: ( https://milkroad.com/ ) MrBeast: ( https://www.youtube.com/user/mrbeast6000 ) Apple Car: ( https://appleinsider.com/inside/apple-car ) Software and tools mentioned: HabitBull ( http://www.habitbull.com/ ) Guest Social Media Links: Joe Pulizzi: Business Website: ( https://contentmarketinginstitute.com/team/ ) Personal Website: ( https://www.joepulizzi.com/ ) LinkedIn: ( https://www.linkedin.com/in/joepulizzi ) Twitter: ( https://twitter.com/JoePulizzi ) YouTube: ( https://www.youtube.com/joepulizzi ) Facebook: ( https://www.facebook.com/JoePulizziAuthor/ ) Instagram: ( https://www.instagram.com/joepulizzi/ ) Amazon Store: ( https://www.amazon.com/stores/Joe-Pulizzi/author/B001OBIEHU? )…

1
Drew Smith, The Liberty Line : From Third-Party Sports Merch To A Full Scale Sports Media Brand 59:36

2 years之前59:36

59:36

On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of thousands by creating a media brand off of his t-shirt sales. He has deep experience in how creators monetize their audience through the sale of merchandise. Listen now as Drew walks us through the process of building his site, creating and selling third-party unlicensed sports t-shirts, and how the Eagles winning the Super Bowl in 2018 was his launching point. ( 1:05) Introduction to Drew Smith and how his previous work as Marketing Director for RushOrderTees and creating a successful hyper-specialized t-shirt for Eagles fans kicked off his entrepreneurial journey. (2:46) Creating shirts that went viral and shifting the business model to creating merch for bloggers and influencers. (5:04) Leveraging apparel to create cash flow for your business and building an audience for The Liberty Line. (6:47) How a viral shirt from topical events increased brand exposure. (12:22) Any niche can take an inside joke in their space or topical moments and turn them into revenue. (16:44) Creating products will bring an audience to a website but the quality of the content makes them come back and become engaged fans. (18:04) Don’t be afraid to ask others for help and have people to share ideas with. Also how adding Google Adsense to your high-traffic website can boost your revenue. (24:02) Partnering with others to create exclusive products and leveraging audiences. (34:26) Work-life balance for a creator-based business and how going full-time right away is often not the best idea. (43:21) The constant creation of content means being willing to drop what you’re doing and do something about what is topical to stay relevant. (49:41) Tools that Drew uses to build and grow The Liberty Line. (53:16) Closing thoughts with Kyle and Jason. Guest Social Media Links: The Liberty Line: ( https://thelibertyline.com/ ) Twitter:( https://twitter.com/LibertyLinePHL ) Instagram:( https://www.instagram.com/libertylinephl/ ) Facebook:( https://www.facebook.com/LibertyLinePHL ) Twitch TV:( https://www.twitch.tv/thelibertyline ) Follow us on Social Media ----- Listen on your favorite streaming platform: ( https://link.chtbl.com/MonetizeMedia ) Twitter: ( https://twitter.com/monetizemediahq ) TikTok: ( https://www.tiktok.com/@monetizemediahq ) Linkedin: ( https://www.linkedin.com/company/monetize-media/ ) YouTube: ( https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA ) Check out our website for more information: ( https://www.monetize.media ) This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by ( PodcastSins.com ) Copyright CBWG Media Group LLC. Please consider subscribing and sharing this episode if you found it entertaining or informative. If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts Make sure you’re subscribed to the podcast so you get the latest episodes. DISCLAIMER: Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.…

1
Doug Gollan, Private Jet Card Comparisons : Monetizing High Net Worth Niches 1:06:54

2 years之前1:06:54

1:06:54

On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com, a consumer buying guide to private aviation services. Doug’s story is a fantastic example of how to monetize media in a niche field. If you’ve ever thought something was too niche, let Doug’s example show that if you can contribute meaningfully and have the right audience, particularly an audience with resources, you can be successful pursuing a niche. This episode is going to be a little bit different. Kyle: So Jason, you’re a bit mysterious right? Like what does Jason do in his free time? So you came to me last week and said, you know what, I’m a member of this service. I want to have this guy on our podcast; he runs an interesting business. It’s not the private jet company; it’s the guy who advises private aviation. So I just want to make it clear that we’ve lost 90% of our audience here, but Mr. Private Jet, why don’t you introduce our upcoming guest for today? Jason: I disagree that we’ve lost our audience here, because this to me is a perfect example of going to the niche of niches and making, what I assume, is a very good living for Doug Gollan. If you’ve ever thought that niche is too small, Doug has pretty much proved everyone wrong. Private aviation. The assumption is that roughly a hundred thousand Americans utilize private aviation. I want to say that’s it, but that’s subjective. Not a big number. The number of people is not high. This did not scare him off. Nothing should ever scare you off on a niche that you can monetize if you feel you have the best information. It doesn’t even have to be the best, I think Doug is the best by the way. If you think you can contribute to a niche, you win. You’ve already won, it’s just a matter now how big you win within that niche. And that is what he is doing in private aviation. Kyle: In all seriousness, this is a really good interview we recorded with Doug. Really good insight on how to monetize what you think might be a small niche. And then really this world of not just aviation, but marketing to deep-pocketed, whether it’s listeners, readers, viewers, it really hammers home the point we’ve talked about a bunch, which is if you have the right audience, it can be worth a lot. If you have the right audience and that audience is literally worth a lot, it could really be a good media business to be in. We’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com and they are a consumers buying guide to private aviation services. Let’s get right on to our interview with Doug. ● (0:01) Episode introduction with Kyle and Jason. ● (2:38) Doug’s welcome and introduction. ● (3:03) Doug’s background in aviation media, publishing, creating his own publication, Elite Traveler, and then pivoting to privatejetcardcomparisons.com. ● (8:23) Doug discusses the logic of using his background in media to target a niche market and how he built organic traffic with his private aviation content. ● (13:30) A deeper look at Doug’s three revenue streams (subscriptions, ad revenue, selling research) and ideas for growth. ● (16:15) Balancing free vs. paywall content. ● (18:23) The makeup of Doug’s company and his cost-benefit analysis of expanding it. ● (20:05) Talking about Doug’s decision to not use affiliate marketing and working with an ultra-high net worth audience. ● (24:08) An overview on the private aviation industry. ● (30:16) Doug explains selling his company’s research. ● (32:23) A discussion on newsletters and if they’re just a trend or have staying power. ● (35:42) Doug’s explanation of jet tracking and the various related viewpoints. ● (48:03) Where to find Doug online and how to subscribe to his service. ● (50:54) Doug expands on his paid ad revenue stream and advertising his company with Google Ads. ● (53:51) Kyle and Jason debrief their interview with Doug. Sites Mentioned: Bob Crandell: ( https://en.wikipedia.org/wiki/Robert_Crandall ) Frank Lorenzo: ( https://en.wikipedia.org/wiki/Frank_Lorenzo ) Titan Airways: ( https://www.titan-airways.com/ ) Elite Traveler: ( https://elitetraveler.com/ ) Robb Report: ( https://robbreport.com/ ) Wheels Up: ( https://wheelsup.com/ ) Net Jets: ( https://netjets.com/en-us/ ) Doug’s November 2022 Forbes Article: ( https://www.forbes.com/sites/douggollan/2022/11/27/private-jet-ceos-navigate-new-challenges-as-demand-stays-strong/?sh=4ee29412a5a0 ) All In Podcast: ( https://www.allinpodcast.co/ ) Monetize Media episode with Alexis Grant: ( https://www.monetize.media/episode-8-alexis-grant-they-got-acquired/ ) Software and tools mentioned: Excel Wordpress Beehiiv: ( https://www.beehiiv.com/ ) Substack: ( https://substack.com/ ) Guest Social Media Links: Doug Gollan: Business Website: ( https://privatejetcardcomparisons.com/ ) Personal Website: ( https://douggollan.com/ ) Linkedin: ( https://www.linkedin.com/in/doug-gollan-ba1181/ ) Twitter: ( https://twitter.com/douggollan ) YouTube: ( https://www.youtube.com/c/DougGollan) Facebook: ( https://www.facebook.com/doug.gollan/ ) Instagram: ( https://www.instagram.com/private_jet_card_comparisons/?hl=en ) Raising Stake Links ----- Website ( https://raisingstake.com/ ) Twitter : ( https://twitter.com/raisingstake ) Newsletter : ( https://raisingstake.beehiiv.com/ ) Linkedin : ( https://www.linkedin.com/company/raising-stake/ ) TikTok : ( https://www.tiktok.com/@raisingstake ) YouTube: ( https://www.youtube.com/channel/UC5r1IqOMv_wi9E8WPBAazDQ ) Facebook : ( https://www.facebook.com/raisingstake ) Follow us on Social Media ----- Listen on your favorite streaming platform: ( https://link.chtbl.com/MonetizeMedia ) Twitter: ( https://twitter.com/monetizemediahq ) TikTok: ( https://www.tiktok.com/@monetizemediahq ) Linkedin: ( https://www.linkedin.com/company/monetize-media/ ) YouTube: ( https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA ) Check out our website for more information: ( https://www.monetize.media ) This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by ( PodcastSins.com ) Copyright CBWG Media Group LLC. Please consider subscribing and sharing this episode if you found it entertaining or informative. If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts Make sure you’re subscribed to the podcast so you get the latest episodes. DISCLAIMER: Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.…

1
Bobby Trosset, Ravens Vault : From NFL Pre Game Show To Full Time Creator 1:07:37

2 years之前1:07:37

1:07:37

On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channels, and is thinking about ways to grow his audience to other mediums. In just under nine months, he’s amassed thousands of subscribers and tens of thousands of downloads. Yet the crushing doubt of building your own content business in a niche market hangs over his head daily. Listen now as Bobby walks us through how he made the switch from radio to podcasting and YouTube out of necessity, what he is doing to build and monetize his audience, and how the constant uncertainty of future success is with him. Onto the interview…. ● (0:09) Episode introduction with Kyle and Jason. ● (1:07) Bobby’s welcome and introduction. ● (2:10) Bobby’s background, the creation of Raven’s Fault, and the importance of Youtube. ● (7:51) How Bobby handled the new media landscape and decided to create his own content. ● (15:10) The daunting nature of striking out on your own and handling online criticism. ● (21:00) The breakdown of Bobby’s business plan and how he approaches monetization and revenue streams. ● (27:50) A deeper look at advertising with BlueWire, Google AdSense, and YouTube. ● (34:03) Working in new media and the pros/cons of working on sports content creation without press credentials. ● (39:00) Content differentiation ideas and ditching old media formality. ● (42:05) Expanding business opportunities, online sports betting, and using morals to guide business. ● (48:38) Balancing content creation, audience growth, and monetization. ● (52:08) Tools of the trade talk and growth opportunities. ● (58:15) Where to find Bobby online. ● (59:11) Closing thoughts with Kyle and Jason. Tools and Resources Mentioned: Youtube Creator Hub Podcast: https://podcasts.apple.com/us/podcast/youtube-creators-hub/id843566797 BlueWire Podcasts: https://www.bluewirepods.com/ Google AdSense: https://www.google.com/adsense/start/ Riverside Podcast Recording: https://riverside.fm/homepage Beehiiv Newsletter Platform: https://www.beehiiv.com/ Rev Automated Transcription: https://www.rev.com/services/auto-audio-transcription Guest Social Media Links --- Ravens Vault Podcast : ( https://podcasts.apple.com/us/podcast/the-ravens-vault/id1635836036 ) Ravens Vault YouTube Channel : ( https://www.youtube.com/channel/UC1AKndUf3naqrtbFDcN1gDg ) Bobby Trosset: Website: ( https://linktr.ee/bobbytrosset ) Twitter: ( https://twitter.com/bobbybaltimoree ) YouTube: ( https://www.youtube.com/channel/UCJ8cG5WOlVaQ7rQv4Qt3awg ) Facebook: ( https://www.facebook.com/bobbytrossetlive/ ) Instagram: ( https://www.instagram.com/bobbybaltimoree/ ) Raising Stake Links ----- Website ( https://raisingstake.com/ ) Twitter : ( https://twitter.com/raisingstake ) Newsletter : ( https://raisingstake.beehiiv.com/ ) Linkedin : ( https://www.linkedin.com/company/raising-stake/ ) TikTok : ( https://www.tiktok.com/@raisingstake ) YouTube: ( https://www.youtube.com/channel/UC5r1IqOMv_wi9E8WPBAazDQ ) Facebook : ( https://www.facebook.com/raisingstake ) Follow us on Social Media ----- Listen on your favorite streaming platform: ( https://link.chtbl.com/MonetizeMedia ) Twitter: ( https://twitter.com/monetizemediahq ) TikTok: ( https://www.tiktok.com/@monetizemediahq ) Linkedin: ( https://www.linkedin.com/company/monetize-media/ ) YouTube: ( https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA ) Check out our website for more information: ( https://www.monetize.media ) This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by ( PodcastSins.com ) Copyright CBWG Media Group LLC. Please consider subscribing and sharing this episode if you found it entertaining or informative. If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts Make sure you’re subscribed to the podcast so you get the latest episodes. DISCLAIMER: Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.…

1
John Miller, Scribewise : Leveraging Content to Grow Your Business 1:01:03

2 years之前1:01:03

1:01:03

On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience. While not our typical guest, John understands how content can serve as a top of funnel tactic to generate business opportunities, something any creator can learn from. Listen now as John walks us through how businesses can use content building his agency, the local sports website he founded that employed Stephen A. Smith, and created national reporters and the process of selling and reacquiring his own business. (0:09) Introduction to John Miller and his expertise in leveraging content to grow businesses. (1:31) The origin story of John’s business, and how he got into content marketing through his love of sportscasting in Philadelphia. (4:12) The business struggles you face when you focus only on the product and forget the marketing. (6:27) The importance of failing and learning to pivot. (8:26) John describes what his company Scribewise does. (11:45) The importance of an engaged, niche audience to monetize your content. A billion Instagram followers probably isn’t the solution. (15:07) Leveraging word of mouth and thought leadership for more sales. (22:03) Deciding “Am I the business or am I the content arm?” and the internet’s democratization of content. (33:12) Lessons learned on how to merge your company or be acquired. (39:37) What kind of marketing is working well for John’s clients right now. (41:14) A call for courageous marketers. (42:04) Closing thoughts with Kyle and Jason. Guest Social Media Links: John Miller: Linkedin ( https://www.linkedin.com/in/johnmillerscribewise/ ) Twitter: ( https://twitter.com/ScribeMiller ) Scribe Wise LinkedIn: ( https://www.linkedin.com/company/scribewise/ ) Twitter : ( https://twitter.com/Scribewise/ ) Youtube : ( https://www.youtube.com/channel/UCUMsVWZwYwDTfvoihU7JEWw ) Website: ( www.scribewise.com ) Raising Stake Links Website ( https://raisingstake.com/ ) Twitter : ( https://twitter.com/raisingstake ) Newsletter : ( https://raisingstake.beehiiv.com/ ) Linkedin : ( https://www.linkedin.com/company/raising-stake/ ) TikTok : ( https://www.tiktok.com/@raisingstake ) YouTube: ( https://www.youtube.com/channel/UC5r1IqOMv_wi9E8WPBAazDQ ) Facebook : ( https://www.facebook.com/raisingstake ) Follow us on Social Media: Listen on your favorite streaming platform: ( https://link.chtbl.com/MonetizeMedia ) Twitter: ( https://twitter.com/monetizemediahq ) TikTok: ( https://www.tiktok.com/@monetizemediahq ) Linkedin: ( https://www.linkedin.com/company/monetize-media/ ) YouTube: ( https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA ) Check out our website for more information: ( https://www.monetize.media ) This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by ( PodcastSins.com ) Copyright CBWG Media Group LLC. Please consider subscribing and sharing this episode if you found it entertaining or informative. If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts Make sure you’re subscribed to the podcast so you get the latest episodes. DISCLAIMER: Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.…

1
Miles Beckler, MilesBeckler.com : Providing Value To Growing Your Lists & Revenue 1:04:47

2 years之前1:04:47

1:04:47

On today’s episode we speak with Miles Becker of MilesBeckler.com. Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a following of hundreds of thousands on YouTube. He gives away deeply tactical advice on everything from SEO and affiliate marketing. A must have resource if you want to monetize your audience. I personally used Miles’ videos when I was learning my own SEO strategy in 2018. Miles has an unbelievable world view and incredible insights on digital attention, society, and the ways that creators can funnel the attention to create sustainable businesses. Listen now as Miles takes us on a journey from why you must build your email list, how AI dictates our social media use, and what trends he’s seeing in short form video. (0:08) Introduction with Kyle and Jason. (1:04) Introduction to Miles and how he got on the show. (3:43) The origin story of Miles and his business, and how he describes what he does. (8:25) Growing email lists, why it's important, and how social media is changing. (14:00) How people can leverage the social media platforms to bring them into a funnel. (19:40) How attention has changed over the years and the increase in reliance on devices. (23:55) How short form content impacts audience allegiance to creators, and how search platforms increase your credibility. (29:12) Leveraging your abilities, learning to delay gratification, and building compound growth. (38:44) What the revenue breakdowns are for Miles’ businesses. (43:19) How Miles is currently most bullish about. (48:35) Where you can find Miles Beckler online. (49:07) Closing thoughts with Kyle and Jason. Guest Social Media Links: Miles Beckler: Website: ( https://www.milesbeckler.com ) Twitter: ( https://twitter.com/milesbeckler ) LinkedIn: ( https://www.linkedin.com/in/beckler/ ) YouTube: ( https://www.youtube.com/milesb ) Facebook: ( http://facebook.com/miles.beckler.page ) Instagram:( https://www.instagram.com/milesbeckler/ ) Pinterest: ( https://www.pinterest.com/milesbeckler/ ) Follow us on Social Media: Listen on your favorite streaming platform: ( https://link.chtbl.com/MonetizeMedia ) Twitter: ( https://twitter.com/monetizemediahq ) TikTok: ( https://www.tiktok.com/@monetizemediahq ) Linkedin: ( https://www.linkedin.com/company/monetize-media/ ) YouTube: ( https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA ) Check out our website for more information: ( https://www.monetize.media ) This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com . Copyright CBWG Media Group LLC. Please consider subscribing and sharing this episode if you found it entertaining or informative. If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts Make sure you’re subscribed to the podcast so you get the latest episodes. DISCLAIMER: Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.…

1
Jessica Williams, PetTalkMedia: Proves A Small Niche Can Earn Six Figures 1:04:46

2 years之前1:04:46

1:04:46

On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com. Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online business. Still, the site is profitable and it has allowed Jessica to run her own lifestyle business. Listen now as Jessica talks about the opportunities that come with having a very narrow and focused audience, the consulting work she does to supplement her income, and her recent competition. (0:08) Introduction with Kyle and Jason. (0:52) Jessica’s background and the backstory of You Did What With Your Weiner. (6:25) Early business models that Jessica pursued with blogging. (12:02) Where the business revenue comes from and what the breakdown is, and rising competition in the niche. (16:55) The type of products that drive the affiliate revenue and standing out from competitors in the niche. (22:46) Expanding into video content. (27:28) The in-person club and the possibility of creating physical products. (30:52) Starting a new blog, acquiring a new blog, and how they operate. (41:32) A moment when Jessica had doubts about the business. (46:32) Pet Talk Media, Niche Blog Biz blog coaching, and future plans for Jessica’s businesses. (51:45) A tool or plugin that Jessica cannot live without. (55:09) Where you can find Jessica and her sites online. (58:05) Closing thoughts with Kyle and Jason. Tool(s) / Resources mentation In this Interview: Wordpress: ( https://www.wordpress.com ) Media Vine: ( http://www.mediavine.com ) Adthrive: Guest Social Media Links: Jessica Williams and You Did What With Your Weiner: Main Blog : ( https://youdidwhatwithyourweiner.com/ ) For My Dachshund: ( https://formydachshund.com/ ) Seattle Dog Club : ( https://www.meetup.com/Adventureweiner-Club-of-Seattle/ ) Linkedin : ( https://www.linkedin.com/in/jessicarhaew/ ) Instagram: ( https://www.instagram.com/youdidwhatwithyourwiener/ ) Twitter : ( https://twitter.com/YDWWYW ) Facebook : ( https://www.facebook.com/YouDidWhatWithYourWeiner ) Pinterest :( https://www.pinterest.com/Adventurewiener/ ) YouTube : ( https://www.youtube.com/channel/UCuprhGaeD9rIivmloXNZUZA ) Pet Talk Media: Company website : ( https://pettalkmedia.com/ ) Twitter : ( https://twitter.com/PetTalkMedia ) Instagram : ( https://www.instagram.com/pettalkmedia/ ) Facebook : ( https://www.facebook.com/PetTalkMedia/ ) Consulting Website ( https://nicheblogbiz.com/ ) Follow us on Social Media: Listen on your favorite streaming platform: ( https://link.chtbl.com/MonetizeMedia ) Twitter: ( https://twitter.com/monetizemediahq ) TikTok: ( https://www.tiktok.com/@monetizemediahq ) Linkedin: ( https://www.linkedin.com/company/monetize-media/ ) YouTube: ( https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA ) Check out our website for more information: ( https://www.monetize.media ) This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com . Copyright CBWG Media Group LLC . Please consider subscribing and sharing this episode if you found it entertaining or informative. If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts Make sure you’re subscribed to the podcast so you get the latest episodes. DISCLAIMER: Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.…

1
Ross Pomerantz, Corporate Bro: How Corporate Bro Monetized The Office Experience 1:08:01

2 years之前1:08:01

1:08:01

On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley . He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He monetizes through advertising, apparel sales, advisory opportunities, speaking engagements, and his new investment arm, Corp Capital, a very interesting side of the business. Listen now as Ross walks us through his process of creating a steady flow of content, using his following to create business opportunities, and why pushing the envelope allows him to stand out. (0:08) Welcome back and what to expect in the future. (4:38) Guest introduction by Jason and Kyle. (5:33) How Ross Pomerantz originally got into content creation and how he found his content niche. (11:28) How to scale and grow your brand and yourself after the initial traction and audience growth, and how Ross monetizes his content. (22:00) How Ross felt about sales and why he left. (24:15) The Corporate Bro merch store and strategy. (27:22) Monetization strategies of Corporate Bro and the story behind the Corp Capital fund. (31:58) How Ross got started with business advising and how it works. (37:21) The benefits of using LinkedIn for content creation. (41:18) How Corp Capitol has been doing and how it works. (45:04) How Ross got into speaking events. (47:30) Goals for Ross and the brand in the future, and what he would like to be doing. (48:52) What the revenue pie looks like for Corporate Bro. (50:14) Whether there was a point where Ross thought Corporate Bro may not work, and the decision to switch to using his personal name. (54:47) A tool or program that Ross could not survive without. (55:47) Where you can find Ross and Corporate Bros online. (56:33) Final thoughts with Jason and Kyle. Guest Social Media Links: Corporate Bro: Ross Linkedin : ( https://www.linkedin.com/in/corporatebro/ ) Corporate Bro Linkedin : ( https://www.linkedin.com/company/corporatebro/ ) Website: ( http://www.corporatebro.com ) YouTube: ( https://www.youtube.com/CorporateBro ) Twitter: ( https://twitter.com/TheRealCorpBro ) Facebook: ( https://www.facebook.com/Corporate.Bro/ ) Instagram:( https://www.instagram.com/corporate.bro ) TikTok: ( https://www.tiktok.com/@corporate.bro ) Sales are Dope Series : ( click here ) Links mentation In this Interview: Slack: ( https://www.slack.com ) Follow us on Social Media: Listen on your favorite streaming platform: ( https://link.chtbl.com/MonetizeMedia ) Twitter: ( https://twitter.com/monetizemediahq ) TikTok: ( https://www.tiktok.com/@monetizemediahq ) Linkedin: ( https://www.linkedin.com/company/monetize-media/ ) YouTube: ( https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA ) Check out our website for more information: ( https://www.monetize.media ) This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by PodcastSins.com . Copyright CBWG Media Group LLC. Please consider subscribing and sharing this episode if you found it entertaining or informative. If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts Make sure you’re subscribed to the podcast so you get the latest episodes. DISCLAIMER: Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media.…

1
10 Actionable Insights from 10 Episodes (Part 2) 46:12

3 years之前46:12