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David Gluckman, Author of "That S*it Will Never Sell," and the creator of Baileys on building brands that sell

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Manage episode 335484724 series 1434373
内容由April Wachtel提供。所有播客内容(包括剧集、图形和播客描述)均由 April Wachtel 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today's episode is an interivew with the man, the myth, the legend, David Gluckman.

David is the Author of the book “That S*it Will Never Sell,” and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.

In the podcast today we discuss:

  1. The story of Baileys and what he learned after presenting the brand to his clients
  2. David’s advice on advancing ideas through large organizations
  3. What large companies should do with their market research budgets
  4. …And so much more

David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today’s conversation.

Without further ado, I hope you enjoy my conversation with David Gluckman.

Find David

On LinkedIn

david@tswns.net

Find That S*it Will Never Sell

www.thatshitwillneversell.com

Buy That S*it will Never Sell

Find Movers and Shakers:

www.moverssshakers.com

@moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

@cheekycocktails

  continue reading

58集单集

Artwork
icon分享
 
Manage episode 335484724 series 1434373
内容由April Wachtel提供。所有播客内容(包括剧集、图形和播客描述)均由 April Wachtel 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today's episode is an interivew with the man, the myth, the legend, David Gluckman.

David is the Author of the book “That S*it Will Never Sell,” and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.

In the podcast today we discuss:

  1. The story of Baileys and what he learned after presenting the brand to his clients
  2. David’s advice on advancing ideas through large organizations
  3. What large companies should do with their market research budgets
  4. …And so much more

David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today’s conversation.

Without further ado, I hope you enjoy my conversation with David Gluckman.

Find David

On LinkedIn

david@tswns.net

Find That S*it Will Never Sell

www.thatshitwillneversell.com

Buy That S*it will Never Sell

Find Movers and Shakers:

www.moverssshakers.com

@moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

@cheekycocktails

  continue reading

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