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Giuseppe Gallo from Italicus Rosolio di Bergamotto on his journey to launching Italicus, the history of the Rosolio category, challenges and crucibles of launching a premium beverage brand as a start up, and why big companies struggle with innovation.

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Manage episode 238463608 series 1434373
内容由April Wachtel提供。所有播客内容(包括剧集、图形和播客描述)均由 April Wachtel 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

I'm so excited to present my interview today with Giuseppe Gallo. Giuseppe is a twenty year veteran of the beverage and hospitality industries, and founder of ITALICUS Rosolio di Bergamotto, a liquor that is reestablishing a forgotten Aperitivo category. Prior to Italicus, Giuseppe was best known as a global brand ambassador for MARTINI & ROSSI and was recognized as Best International Brand Ambassador at Tales of the Cocktail in 2014.

In the podcast today we discuss: 1. Giuseppe's journey to launching Italicus. 2. The history of the Rosolio category. 3. Challenges and crucibles of launching a premium beverage brand as a start up. 4. Why big companies struggle with innovation, and so much more.

Follow Giuseppe on Twitter.

Follow Italicus on Facebook, Instagram, Twitter, and YouTube.

  continue reading

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Artwork
icon分享
 
Manage episode 238463608 series 1434373
内容由April Wachtel提供。所有播客内容(包括剧集、图形和播客描述)均由 April Wachtel 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

I'm so excited to present my interview today with Giuseppe Gallo. Giuseppe is a twenty year veteran of the beverage and hospitality industries, and founder of ITALICUS Rosolio di Bergamotto, a liquor that is reestablishing a forgotten Aperitivo category. Prior to Italicus, Giuseppe was best known as a global brand ambassador for MARTINI & ROSSI and was recognized as Best International Brand Ambassador at Tales of the Cocktail in 2014.

In the podcast today we discuss: 1. Giuseppe's journey to launching Italicus. 2. The history of the Rosolio category. 3. Challenges and crucibles of launching a premium beverage brand as a start up. 4. Why big companies struggle with innovation, and so much more.

Follow Giuseppe on Twitter.

Follow Italicus on Facebook, Instagram, Twitter, and YouTube.

  continue reading

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