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内容由FlexMR提供。所有播客内容（包括剧集、图形和播客描述）均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#23 - Humanising Data With a Name and a Face
Manage episode 336506081 series 3377566
内容由FlexMR提供。所有播客内容（包括剧集、图形和播客描述）均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What does it mean to humanise data? This episode dives into the meaning of this often-misunderstood option in the insight professional’s toolkit. We investigate the alternate definitions before working through an example of the ways in which buyer personas can be brought to life.
We also touch on the dangers of humanising data and pinpoint the common challenges that both marketers and researchers frequently encounter. The episode closes with an exploration of where and when to apply the practice, and how to overcome the most difficult challenges.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
62集单集
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Manage episode 336506081 series 3377566
内容由FlexMR提供。所有播客内容（包括剧集、图形和播客描述）均由 FlexMR 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What does it mean to humanise data? This episode dives into the meaning of this often-misunderstood option in the insight professional’s toolkit. We investigate the alternate definitions before working through an example of the ways in which buyer personas can be brought to life.
We also touch on the dangers of humanising data and pinpoint the common challenges that both marketers and researchers frequently encounter. The episode closes with an exploration of where and when to apply the practice, and how to overcome the most difficult challenges.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, visit www.flexmr.net
62集单集
所有剧集
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Player FM -播客应用
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