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Manage episode 408709152 series 1089412
内容由Marc Mawhinney提供。所有播客内容（包括剧集、图形和播客描述）均由 Marc Mawhinney 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Manage episode 408709152 series 1089412
内容由Marc Mawhinney提供。所有播客内容（包括剧集、图形和播客描述）均由 Marc Mawhinney 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Aleric Heck is the leading expert in YouTube ads and video marketing, and in this episode he discusses the changes happening in the YouTube ads world like the shift from content-based targeting to audience targeting … if you want to get better results from YouTube don’t miss this interview! What You’ll Hear In This Episode: - The recent changes in YouTube ads and how businesses can profit from them - The ideal length for YouTube ads to ensure they deliver maximum ROI - The “Alpha AI” targeting strategy, and what it is - The importance of compliance, and why you shouldn’t make overly flashy and unrealistic guarantees
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