Episode #36: Interview with Wendy Jephson

Naturalistic Decision Making

Today we welcome Wendy Jephson. Wendy Jephson is the Founding CEO of LetsThink, a new start-up that produces domain-specific technology designed specifically to support complex analytic thinking. LetsThink specializes in engaged intelligence, enabling its clients to think brilliantly.

Dual qualified as a commercial lawyer and business psychologist with domain expertise in healthcare and financial services, this is Wendy's second start-up. As Co-Founder of Sybenetix, Wendy was instrumental in the original vision, growth phase, and acquisition of her first company by Nasdaq.

At Nasdaq she was Head of Research & Ideation and led a unique team of experts that combined behavioral science, financial domain knowledge, and advanced analytics to bring diverse thinking and cross-industry experience to designing and delivering technology to solve some of the biggest challenges facing financial services.

Recognized as a leader in her field, Wendy regularly delivers keynotes around the world on topics as diverse as AI, Surveillance, Technology Design, Cognitive Engineering, Organisational Resilience, and Conduct and Culture.

Wendy also previously served as a Board member for the Copenhagen, Helsinki, Iceland, and Oslo Nasdaq Exchanges and currently acts as an Advisor to the Alliance for Innovative Regulation (AIR) and Chairs the Advisory Board of the University College London’s Doctoral Research Programme, Ecobrain.

Learn more about Wendy’s work:

Wendy's LinkedIn

Learn more about NDM:

NaturalisticDecisionMaking.org

Journal of Cognitive Engineering and Decision Making

Where to find hosts Brian Moon and Laura Militello:

Brian’s website

Brian’s LinkedIn

Brian’s Twitter

Laura’s website

Laura’s LinkedIn

Laura’s Twitter