A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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continue reading
内容由Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr提供。所有播客内容（包括剧集、图形和播客描述）均由 Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
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How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More
Manage episode 390560636 series 3498518
内容由Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr提供。所有播客内容（包括剧集、图形和播客描述）均由 Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.
Episode topics & Timestamps
(1:22) Selling memberships and courses as monetization strategies and success stories of membership models
(02:12) Insights on growth for Trend.co and using free newsletter lists to convert into memberships/courses
(03:09) Tactics in converting newsletter subscriptions to paid memberships and he process of subscriber acquisition and conversion
(4:30) Utilizing gated website content for subscriber engagement
(05:31) The importance of targeted messaging in newsletters
(6:23) Diving into email marketing tactics and Free newsletter strategies for driving revenue
(09:54) Using various marketing channels for selling Trend.co subscriptions
(10:54) Comparing YouTube and Instagram influencer marketing effectiveness
(11:40) Discussing the best channels for membership growth and strategies for selecting influencers based on CPM and demographics
(15:52) Industry benchmarks for influencer marketing CPMs and the potential of underpriced attention in marketing
(20:49) Organizing newsletter sponsorships as an emerging service
(21:38) The ease of using Beehive's ad marketplace for newsletter ads
(23:26) Exploring alternative social networks and newsletters like Rumble and Passionfruit
(25:31) Organic growth advantages of Substack's recommendation engine
(27:12) Concerns about Substack's long-term viability
(30:46) Predicting the future challenges Substack might face
(31:37) Discussing the limitations of Substack as a platform for newsletter growth
Links Mentioned:
https://tailwindstudio.co/
33集单集
分享
Manage episode 390560636 series 3498518
内容由Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr提供。所有播客内容（包括剧集、图形和播客描述）均由 Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.
Episode topics & Timestamps
(1:22) Selling memberships and courses as monetization strategies and success stories of membership models
(02:12) Insights on growth for Trend.co and using free newsletter lists to convert into memberships/courses
(03:09) Tactics in converting newsletter subscriptions to paid memberships and he process of subscriber acquisition and conversion
(4:30) Utilizing gated website content for subscriber engagement
(05:31) The importance of targeted messaging in newsletters
(6:23) Diving into email marketing tactics and Free newsletter strategies for driving revenue
(09:54) Using various marketing channels for selling Trend.co subscriptions
(10:54) Comparing YouTube and Instagram influencer marketing effectiveness
(11:40) Discussing the best channels for membership growth and strategies for selecting influencers based on CPM and demographics
(15:52) Industry benchmarks for influencer marketing CPMs and the potential of underpriced attention in marketing
(20:49) Organizing newsletter sponsorships as an emerging service
(21:38) The ease of using Beehive's ad marketplace for newsletter ads
(23:26) Exploring alternative social networks and newsletters like Rumble and Passionfruit
(25:31) Organic growth advantages of Substack's recommendation engine
(27:12) Concerns about Substack's long-term viability
(30:46) Predicting the future challenges Substack might face
(31:37) Discussing the limitations of Substack as a platform for newsletter growth
Links Mentioned:
https://tailwindstudio.co/
33集单集
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类似 Newsletter Operator 的节目
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
