Episode 17: 立志Inclusive的Old Navy最近遭遇滑铁卢
Manage episode 330616028 series 3311173
去年夏天Old Navy宣布了一个雄心勃勃的计划,立志要成为most size-inclusive(也就是说拥有最齐全衣服尺寸)的品牌。Old Navy注重inclusive包容性的努力,照理说应该会得到顾客的支持,但是其销售量却反映出了另外一个极端冷酷的事实。在这一期Podcast节目里,主持人俞骅与Poy Zhong与大家一起聊聊Old Navy这个inclusive策略的失误在什么地方,欢迎大家收听!
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