Magnum Ice Cream On Creating New Use Occasions On Strategy Showcase podcast

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内容由Fergus O’Carroll提供。所有播客内容（包括剧集、图形和播客描述）均由 Fergus O’Carroll 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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Magnum Ice Cream on creating new use occasions

5M ago 34:46

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内容由Fergus O’Carroll提供。所有播客内容（包括剧集、图形和播客描述）均由 Fergus O’Carroll 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of mental and physical availability. Thanks to Analytic Partners and to Tracksuit for supporting our show.

… continue reading

222集单集

#MBA #Entrepreneur #Business #Marketing #Strategy #Planning #Brand #Advertising #Fergus #Stories #Creative Strategies #Case Studies #Campaign

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Magnum Ice Cream on creating new use occasions

On Strategy Showcase

48 subscribers

published 5M ago

分享

MP3•单集首页

内容由Fergus O’Carroll提供。所有播客内容（包括剧集、图形和播客描述）均由 Fergus O’Carroll 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of mental and physical availability. Thanks to Analytic Partners and to Tracksuit for supporting our show.

… continue reading

222集单集

#MBA #Entrepreneur #Business #Marketing #Strategy #Planning #Brand #Advertising #Fergus #Stories #Creative Strategies #Case Studies #Campaign

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