No tricks, just content with Dave Auchter

On Top of PR with Jason Mudd

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Guest:

Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.

Five things you’ll learn from this episode:

1. No tricks, just content
2. The technology stack
3. The three pillars of content
4. How Haskell is creating safer job sites
5. Tips on attracting, recruiting, and retaining talent

Quotables

• “We typically say 70 to 80% of our customers are repeat customers, but as you can imagine, as we've grown, it's taken new customers to help with that growth.” — Dave Auchter
• “Optimize first for the human and second for SEO.” — @JasonMudd9
• “If you’re going to buy a mattress, buy a good mattress because you’re going to be on that mattress for a third of your life. That’s the same with your work.” — Dave Auchter
• “Yeah, but not just content. We talk about business development in three stages.” — Dave Auchter

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About Dave Auchter

Dave is chief marketing officer at Haskell overseeing enterprise-wide corporate marketing. Haskell delivers more than $2 billion annually in architecture, engineering, construction (AEC) and consulting solutions to assure certainty of outcome for complex capital projects worldwide.
Dave Auchter’s contact info and resources:

• Dave Auchter on LinkedIn
• Haskell’s website

Additional Resources:

• Motivating your employee with the value of PR

Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.

On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.