The State of Journalism & PR 2022 reports with Greg Galant, CEO of Muck Rack

On Top of PR with Jason Mudd

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Our episode guest is Greg Galant, CEO at Muck Rack. He built Muck Rack to enable PR teams to work together to find the right journalists for their stories, send customized pitches, and so much more.

Five things you’ll learn from this episode:

1. The origin of Muck Rack
2. The current states of Journalism and PR (2022)
3. How to find what’s being written about in the media
4. Best practices for media pitching
5. What journalists need from PR professionals

Quotables

• “More people are spinning off and becoming influencers or content creators and newsletter writers.” — @JasonMudd9
• “I'm often advising clients the same thing. Just like these journalists have broken off and created their own media company. I think brands need to be thinking about what kind of owned media or web media and content they can be creating themselves.” — @JasonMudd9
• “I think that everybody in this industry has to really focus on what are the right outlets to be reaching for your earned media efforts and in doing your research there and challenging your clients or your bosses to like, if they're still old school about what publications they read to realize there're new publications and new outlets that matter.” — @gregory
• “The advice we're giving to our clients on an ongoing basis is the point of earned media. You can't control it, and you can't necessarily time it, but it's super credible.” — @JasonMudd9
• “The goal of the pitch isn't to provide every single last detail about your story because if the journalist is interested, they'll ask questions, that's why they became journalists.” — @gregory
• “I always tell people, the media is an audience, a channel and a tool.” — @JasonMudd9

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About Greg Galant

Gregory Galant is the co-founder and CEO of Muck Rack, a platform enabling PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. It’s used by thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation and Penguin Random House. Muck Rack is also the solution of choice for journalists, who use Muck Rack’s free, automatically updated portfolios to showcase their work and provide information about what stories they’re looking for.

Guest’s contact info and resources:

• Greg Galant on Twitter
• Greg Galant on LinkedIn
• Muck Rack

Additional Resources:

• The State of PR 2022
• The State of Journalism 2022

Additional Axia Resources:

• Use Twitter to build foundations for

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.