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Fluff | Growing a Global Skincare Brand, Beauty vs the Beauty Industry, Challenging Overconsumption, Celebrating Natural Beauty with Founder Erika Geraerts | Ep 93.

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Manage episode 431683703 series 2852233
内容由Pru Chapman提供。所有播客内容(包括剧集、图形和播客描述)均由 Pru Chapman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Erika Geraerts is the founder of cult beauty brand Fluff. Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging. Their products are all about keeping it simple: good for your skin, your thoughts, and the planet - while questioning the beauty industry and uncovering the hidden influences creating and reinforcing unrealistic beauty standards.

Prior to creating Fluff Erika co-founded content agency Willow & Blake, which launched Frank Body, which went on to become an international beauty brand. She left to start Fluff in 2016, and simultaneously consults on social strategy under the name Napkin, writes for Medium, hosts the Hard Things podcast, and has written a childrens book.

Explored in Conversation:

  • Beauty versus the beauty industry, uncovering the hidden influences creating and reinforcing unrealistic beauty standards

  • The complex relationship between makeup and self-esteem and finding the balance between empowerment and disempowerment.

  • Erika’s personal journey from Frank Body's success to the creation of Fluff, challenging overconsumption and embracing a minimalist philosophy

  • Celebrating natural beauty, and insights into making informed beauty choices

Ready to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

Links

Pru on Instagram

Pru on LinkedIn

Owners Collective Website

Owners Collective Instagram

  continue reading

100集单集

Artwork
icon分享
 
Manage episode 431683703 series 2852233
内容由Pru Chapman提供。所有播客内容(包括剧集、图形和播客描述)均由 Pru Chapman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Erika Geraerts is the founder of cult beauty brand Fluff. Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging. Their products are all about keeping it simple: good for your skin, your thoughts, and the planet - while questioning the beauty industry and uncovering the hidden influences creating and reinforcing unrealistic beauty standards.

Prior to creating Fluff Erika co-founded content agency Willow & Blake, which launched Frank Body, which went on to become an international beauty brand. She left to start Fluff in 2016, and simultaneously consults on social strategy under the name Napkin, writes for Medium, hosts the Hard Things podcast, and has written a childrens book.

Explored in Conversation:

  • Beauty versus the beauty industry, uncovering the hidden influences creating and reinforcing unrealistic beauty standards

  • The complex relationship between makeup and self-esteem and finding the balance between empowerment and disempowerment.

  • Erika’s personal journey from Frank Body's success to the creation of Fluff, challenging overconsumption and embracing a minimalist philosophy

  • Celebrating natural beauty, and insights into making informed beauty choices

Ready to learn more?

To learn more about how our work and programs can support you come and say hi over at Owners Collective!

See Our Business Growth Programs Here

Links

Pru on Instagram

Pru on LinkedIn

Owners Collective Website

Owners Collective Instagram

  continue reading

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