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Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies
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内容由ContainIQ, Inc. d/b/a Positional and Nate Matherson提供。所有播客内容（包括剧集、图形和播客描述）均由 ContainIQ, Inc. d/b/a Positional and Nate Matherson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impact of LinkedIn on content marketing. Ben stumbled into the SEO world after initially eyeing a career in finance. He quickly recognized the potency of SEO in driving consistent, quality leads. He shares his journey from his accidental entry into marketing at a startup to developing his own SEO playbook, which he now applies to help SaaS and B2B brands thrive online. Ben stresses the importance of directly addressing user intent and providing clear, actionable insights in content creation. They also tackle the tricky business of navigating competitive SEO landscapes, like creating "best of" lists highlighting a brand’s unique strengths without disparaging competitors. Ben and Nate dissect the ongoing SEO challenges, like the flood of AI-generated content and the need for marketers to prioritize quality to stay ahead. They touch on the struggle for smaller players in an SEO game increasingly dominated by a few dominant websites and the dynamics between Google and platforms like Reddit. Closing the episode is our popular lightning round of questions!
Learn More About Ben Goodey
LinkedIn: https://uk.linkedin.com/in/benjamingoodey
Twitter: https://twitter.com/BenGoodey
How The F*ck: https://www.thefxck.com/
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