From Student to Cutting Horse Legend: Craig Morris on Breaking into Equestrian TV and the Future of Equine Media

Pegasus Podcast

This episode is brought to you by Zoetis.
When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris.
In this episode, we discuss:

• Craig's journey from being a student to a cutting horse aficionado
• Transitioning into the world of television and building Ride TV.
• The fragmentation of the industry and the hurdles of cable distribution that Ride TV faced.
• The future of equine content creation.
• And more.

Before you listen…every eventer knows, a great dressage score requires the right balance of preparation, feel, and focus.
It also requires a happy, healthy horse. Zoetis (zoh-EH-tis) has been supporting horses, riders, and veterinarians for more than 70 years.
From regenerative medicine devices like Pro-Stride APS, to expert-recommended Quest Gel, Zoetis (zoh-EH-tis) is always by your side in the barn, down the centerline, and everywhere in between.
Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

章节

1. Craig Morris (00:00:00)

2. Equestrian Industry and Television Expansion (00:04:49)

3. Challenges in Equestrian Content and Market (00:07:26)

4. Challenges of Equestrian Television Distribution (00:14:38)

5. Challenges of Legacy Distribution Marketing (00:23:37)

6. Empowering Women Through Equestrian Entertainment (00:31:49)

7. Changing Landscape (00:40:19)

8. Future of Equine Content Creation (00:52:03)