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Claire Nance | Strategies for In-Game Advertising
Manage episode 380138482 series 3262645
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Gaming has never been bigger…
With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel.
In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.
Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive entertainment companies.
She’s here to share her expertise on gaming & advertising, including:
- Common misconceptions about gaming audiences
- 3 ways brands can interact with games
- A “player-first” approach to advertising
- And more
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