))
Ian Stewart | Nurturing an Iconic Brand
Manage episode 379437030 series 3262645
内容由Steffen Horst and Dave Antil提供。所有播客内容（包括剧集、图形和播客描述）均由 Steffen Horst and Dave Antil 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What does it mean to be an iconic brand?
And how can marketing teams help an iconic brand evolve over time?
Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise.
He’ll cover:
- How to nurture iconic brands
- Establishing your brand DNA
- The meaning of “product first”
- Knowing your audience
- And more
205集单集
分享
