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142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients

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Manage episode 342576308 series 2817128
内容由Chris Dreyer提供。所有播客内容(包括剧集、图形和播客描述)均由 Chris Dreyer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.

What's In This Episode

  • Who is Wendy Lieber?
  • What are the advantages of hiring dedicated copywriters?
  • What types of content should be used at what stage of the client journey?
  • How can inbound marketing help empower the client to take action?
  • What should Personal Injury firms be doing to get the most out of their content?
  • How to come up with topics for your website blog?
  continue reading

247集单集

Artwork
icon分享
 
Manage episode 342576308 series 2817128
内容由Chris Dreyer提供。所有播客内容(包括剧集、图形和播客描述)均由 Chris Dreyer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.

What's In This Episode

  • Who is Wendy Lieber?
  • What are the advantages of hiring dedicated copywriters?
  • What types of content should be used at what stage of the client journey?
  • How can inbound marketing help empower the client to take action?
  • What should Personal Injury firms be doing to get the most out of their content?
  • How to come up with topics for your website blog?
  continue reading

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