))
Launching a PR Agency with PR Pro Catharine Montgomery of the Better Together Agency
Manage episode 362410588 series 2797941
内容由Lexie Smith提供。所有播客内容（包括剧集、图形和播客描述）均由 Lexie Smith 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Catharine Montgomery founded Better Together - a VC-backed full-service, Black woman-founded, and purpose-driven public relations agency - in 2022 following a successful global agency and in-house PR career. Holding a Bachelor of Science in PR and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business, Catharine is passionate about using her expertise to support social justice efforts and bring about meaningful change.
In today’s episode, Catharine talks about her unique entry into starting, launching, and growing her PR agency and the lessons she’s still learning. She also discusses how to navigate serving worthy accounts with small budgets and how to represent marginalized and underserved clients and communities effectively.
Here’s what you’ll learn:
- Learn about Catharine’s career in PR before starting her agency
- Hear the unique opportunity that allowed her to start Better Together
- Hear how she landed her first paying client
- Learn the importance of networking connections when entering the agency world
- How to navigate diversity, equity, and inclusion when serving clients in PR
- How to handle worthy clients with small budgets
- The importance of remembering the mantra: ‘hire slow, fire fast’
- How Catharine is building her team at her agency
- And More!
Links to/about Better Together:
- Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
- Instagram: @theprbar_inc
138集单集
分享
