))
Minisode: How to Customize Your Pitch Angles for Journalists
Manage episode 364889729 series 2797941
内容由Lexie Smith提供。所有播客内容（包括剧集、图形和播客描述）均由 Lexie Smith 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this week’s minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media.
Here’s What You’ll Learn:
- Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pitches for each journalist and outlet
- She advises starting with a general theme or idea and then identifying outlets and contacts that align with that theme
- Suggestions on researching the journalist thoroughly by looking at their byline page, portfolio, and social media links and consuming their content
- Tips on cautioning against pitching the same thing the journalist has already covered and advises finding a unique angle or perspective for the pitch
- Tips on keeping the pitch brief, personalized, and tailored to the journalist's interests and preferences
- Lexie concludes by encouraging listeners to prioritize building relationships with journalists by providing value and being respectful of their time
- Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
- Instagram: @theprbar_inc
138集单集
分享
