Ep.27 – Science Marketing With Dr. Elie Diner Planet B612 podcast

Ep.27 – Science Marketing with Dr. Elie Diner

4y ago 57:08

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Support Planet B612 on Patreon: https://patreon.com/juliesworld** In this episode, I speak with Dr. Elie Diner, a former scientist turned marketer. He specializes in content marketing, SEO, and science communication. We end up talking a lot about how “marketing” is perceived in the science community, why SEO matters, and why storytelling is a crucial element in getting your brand or messaging out to more people.

Introduction (0:00:30)
Former scientist turned marketer (0:01:08)
Is “marketing” a dirty word in science? (0:02:01)
Dr. Diner’s work as a scientist (0:03:02)
When did he decide, “that’s it, I’m done”? (0:05:07)
Why go into Marketing? (0:06:30)
Cultural differences in scicomm (0:10:10)
“Science shouldn’t be marketed!” (0:11:38)
Writing in marketing (0:12:43)
What kind of clients does he work with? (0:16:51)
Communicating with the public (0:18:56)
Is there an organization that tackles science misinformation? (0:21:11)
The importance of storytelling (0:23:02)
How does Dr. Diner come up with a story? (0:25:39)
SEO and making a story enjoyable to read (0:28:12)
How to get people to find you on Google searches (0:29:17)
Doing SEO with a limited budget (0:32:00)
SEO long-tail keywords (0:34:34)
Knowing your target audience (0:38:11)
Clients who don’t follow professional advice(0:40:15)
Reinforcing authenticity within clients (0:43:38)
What makes Dr. Diner different from all of the other marketers? (0:45:20)
Workaholism (0:48:16)
A sense of play (0:50:18)
What are Dr. Diner’s dream marketing campaigns? (0:53:01)
The preference to work independently (0:54:37)

Visit Werd Lab: https://werdlab.com/ Dr. Diner on LinkedIn: https://www.linkedin.com/in/eliediner/ Follow Dr. Diner on Twitter: https://twitter.com/elie_diner As mentioned on the show, learn more about James Randi: https://en.wikipedia.org/wiki/James_Randi Visit Planet B612 on the web: http://planetb612.fm/ Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm

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