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Building Your Voice & Strategy
Manage episode 345047610 series 2906295
内容由Tracy Wilson提供。所有播客内容（包括剧集、图形和播客描述）均由 Tracy Wilson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
🎙Growing a successful corporate podcast or a personal brand as a thought leader is like growing a fruit tree.
It takes time and dedication. There are few short cuts to "hack" your way to success. But once that tree reaches maturity, it will continue to yield a harvest year in year out for as long as you care for it.
Join your host Tracy Wilson and Special guest Graham Brown as they share with you how to create a podcast that positions you with influence and authority with your unique thought leadership to build interest and demand for your products and services.
Graham Brown
The Founder of Award Winning Podcast Agency, Pikkal & Co,: Author, and Entrepreneur. Chief Pikkal. Personally hosted and guested on over 1,000 podcast episodes. Helps clients develop their narrative and professional podcast delivery.
Graham is also a published author on the subject of The Digital Transformation of Communication. His work has been featured in the Financial Times and The Wall Street Journal and he has helped shape the communications strategies of some of the world’s leading organizations such as McKinsey, Leap by McKinsey, AirAsia, Xero, Vodafone, Nokia, UNICEF, MTV, Disney, Monster Energy Drinks, The Singapore Institute of Management, and The European Commission.
🗝 Key Points in this episode
10:33 Podcasting isn't about creating content, this is about connection
13:34 Podcasting is a marathon, not a sprint: it's all about long term, building your message, building your audience, one listener at a time
20:19 Find the user that you're talking to, what is her or his pain points?
24:03 Don’t show them that you’re listening to them, show them you know them
35:17 What can people do to grow their Thought Leadership?
🤝Connect with #GrahamBrown
🌎https://www.pikkal.com/about/
❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75
Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/
Become a supporter of the show at: https://www.buzzsprout.com/1122581/support
章节
1. Building Your Voice & Strategy (00:00:00)
2. Podcasting isn't about creating content, this is about connection (00:10:33)
3. Podcasting is a marathon, not a sprint (00:13:34)
4. Find the user that you're talking to, what is her or his pain points? (00:20:19)
5. Don’t show them that you’re listening to them, show them you know them (00:24:03)
6. What can people do to grow their Thought Leadership? (00:35:17)
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