Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由April Dunford提供。所有播客内容（包括剧集、图形和播客描述）均由 April Dunford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Positioning at a Startup Vs. a Big Company
Manage episode 376311271 series 3489684
内容由April Dunford提供。所有播客内容（包括剧集、图形和播客描述）均由 April Dunford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today’s episode is all about how to position startups and big companies. While there is some overlap, the two can be very different. I cover a lot of ground, including:
- The three things startups need to focus on for positioning
- Why half of B2B purchase decisions end in no decision
- How not to mistake marketing problems as positioning problems
- Determining when a positioning shift is needed for a big company
- Why the size of a company can complicate positioning
- The difference between company, division, and product positioning
- How to handle positioning when an acquisition occurs
—
If you want to skip ahead:
(00:00) Welcome to today’s show!
(01:32) How to position for startups
(05:43) Startups must try this
(07:55) Investor pitch creep
(10:00) Marketing vs positioning problems
(13:25) Category creation for startups
(15:00) How to position for big companies
(19:20) Umbrella, division, and product positioning
(23:20) Positioning after an acquisition
(25:10) What isn’t different between the two
(26:50) A big announcement
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
—
Production and marketing by https://penname.co/
39集单集
分享
Manage episode 376311271 series 3489684
内容由April Dunford提供。所有播客内容（包括剧集、图形和播客描述）均由 April Dunford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today’s episode is all about how to position startups and big companies. While there is some overlap, the two can be very different. I cover a lot of ground, including:
- The three things startups need to focus on for positioning
- Why half of B2B purchase decisions end in no decision
- How not to mistake marketing problems as positioning problems
- Determining when a positioning shift is needed for a big company
- Why the size of a company can complicate positioning
- The difference between company, division, and product positioning
- How to handle positioning when an acquisition occurs
—
If you want to skip ahead:
(00:00) Welcome to today’s show!
(01:32) How to position for startups
(05:43) Startups must try this
(07:55) Investor pitch creep
(10:00) Marketing vs positioning problems
(13:25) Category creation for startups
(15:00) How to position for big companies
(19:20) Umbrella, division, and product positioning
(23:20) Positioning after an acquisition
(25:10) What isn’t different between the two
(26:50) A big announcement
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
—
Production and marketing by https://penname.co/
39集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
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使用Player FM应用程序离线！
使用Player FM应用程序离线！
