Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由April Dunford提供。所有播客内容（包括剧集、图形和播客描述）均由 April Dunford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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How to Use Positioning in Sales Qualification and Discovery
Manage episode 376964497 series 3489684
内容由April Dunford提供。所有播客内容（包括剧集、图形和播客描述）均由 April Dunford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today, I share everything you need to know about how to use positioning in your sales qualification and discovery. I discuss:
- The different forms of qualification and BANT criteria
- The difference between qualification and discovery
- Why discovery is so important for your first sales call
- How buyers and sellers find out more about each other during discovery
- My unique sales pitch structure
Also, you can officially pre-order my next book, Sales Pitch, on Amazon! I’m incredibly proud of this book and can’t wait to share it with you.
Here are the links for pre-order:
—
If you want to skip ahead:
(00:00) Intro and today’s topic
(01:40) Sales and qualifying leads
(06:07) The importance of quality
(07:10) What is qualification
(08:50) BANT criteria
(11:38) A breakdown of discovery
(13:20) My sales pitch structure
(16:52) LevelJump example
(21:18) Thanks for listening
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
TikTok: https://www.tiktok.com/@positioningshow
—
Production and marketing by https://penname.co/
39集单集
分享
Manage episode 376964497 series 3489684
内容由April Dunford提供。所有播客内容（包括剧集、图形和播客描述）均由 April Dunford 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today, I share everything you need to know about how to use positioning in your sales qualification and discovery. I discuss:
- The different forms of qualification and BANT criteria
- The difference between qualification and discovery
- Why discovery is so important for your first sales call
- How buyers and sellers find out more about each other during discovery
- My unique sales pitch structure
Also, you can officially pre-order my next book, Sales Pitch, on Amazon! I’m incredibly proud of this book and can’t wait to share it with you.
Here are the links for pre-order:
—
If you want to skip ahead:
(00:00) Intro and today’s topic
(01:40) Sales and qualifying leads
(06:07) The importance of quality
(07:10) What is qualification
(08:50) BANT criteria
(11:38) A breakdown of discovery
(13:20) My sales pitch structure
(16:52) LevelJump example
(21:18) Thanks for listening
—
Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
TikTok: https://www.tiktok.com/@positioningshow
—
Production and marketing by https://penname.co/
39集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
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…
continue reading
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…
continue reading
Player FM -播客应用
使用Player FM应用程序离线！
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