Golden Nuggets of Marketing & Technology: Insights from Eugene Shatsman and Daniel Rostenne

Power Hour Optometry

内容由Power Practice and The Power Practice提供。所有播客内容（包括剧集、图形和播客描述）均由 Power Practice and The Power Practice 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

3M ago 46:44

MP3•单集首页

Are you ready to uncover practical marketing tips that can drive real growth for your practice? In this latest live Power Hour episode from Vision Expo West, Eugene Shatsman sits down with Daniel Rostenne – CEO and Founder of Eyecarepro, to share 10+ actionable marketing nuggets you can implement immediately.

From leveraging off-page SEO and backlinks, to boosting your Google Reviews and improving patient engagement with video content, this episode is packed with insights every optometrist needs. Did you know that practices need at least 40+ reviews to be taken seriously, and that 76% of consumers trust a business more when they respond to negative reviews?

You will also learn about the power of Google Ads, online scheduling, and why optimizing your Google Business Profile is critical. In fact, 60% of patients prefer booking appointments online, and 26% of online bookings happen after hours - so having an online scheduler is key to capturing these patients.

Whether you are looking to enhance patient recall, improve conversions, or dominate local search results, this conversation is filled with data-driven advice from two marketing experts working with thousands of practices.

551集单集