Building a Female-Centered PR Consultancy with Nicole Pence Becker

PR 360

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients.

Key Takeaways:

- How Nicole built a female-centered PR consultancy

- Lessons learned working in politics

- Nicole's transition from broadcast journalism to PR

Episode Timeline:

2:46 Nicole's background in journalism

4:00 Why did Nicole move from broadcast journalism to PR?

7:00 Nicole's work as her father's Communications Director on his Congressional campaign

8:15 Lessons Nicole learned in politics

10:15 How Pence Media Group disrupted the comms world

12:30 Clients come to PMG for the female touch

14:20 PMG's work for Pluie

16:30 PMG was perfectly positioned for COVID

18:00 How PMG's collective shared experiences are its strength

20:30 PMG's work for Sweetgreen

This episode’s guest:

• Nicole Pence Becker on Instagram

• Pence Media Group on Instagram

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