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Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
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In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips.
Join them as they:
- Explore the evolving events industry
- Highlight the importance of aligning event value with attendee objectives
- Discuss the impact of technology
- And much more!
Jodi is the Director of Meetings and Events at Great Clips, a Minneapolis-based company and the “world's largest” salon brand. Gaining notoriety for its collection of franchises, Great Clips has more than 4,000 salons across Canada and the USA. Jodi became a Certified Special Events Professional with the International Live Events Association (ILEA); she still works alongside the ILEA in various roles, having been its International President from 2015 to 2016.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify, instructions on how to do this are here.
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events
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