146 - Kevin LeSage - Searchlight Profiles In Prosperity podcast

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内容由Service Roundtable提供。所有播客内容（包括剧集、图形和播客描述）均由 Service Roundtable 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Profiles in Prosperity « »
146 - Kevin LeSage - Searchlight

25d ago 19:03

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内容由Service Roundtable提供。所有播客内容（包括剧集、图形和播客描述）均由 Service Roundtable 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

The old saying about advertising is that you know you're overspending by 50%, you just don't know which 50% to cut.

Measures of opens and clicks are interesting, but they only give you limited information. What you need is a way to accurately measure which ads are working and be able to tie those ads directly to revenue. Enter Kevin LeSage and Searchlight. Kevin grew up in our industry helping his Plumber Father as a kid. After college Kevin worked in digital marketing and analytics. Then he returned to our industry to help his Dad and other Residential Service companies. Would you like to know which of your ad campaigns works best for you, and which ones are ineffective? Of course you would! Would you like to know how Searchlight does this? This is information you need to know!

… continue reading

147集单集

#Business #Careers #Service Roundtable #Heating And Cooling

Artwork

146 - Kevin LeSage - Searchlight

Profiles in Prosperity

published 25d ago

分享

内容由Service Roundtable提供。所有播客内容（包括剧集、图形和播客描述）均由 Service Roundtable 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

The old saying about advertising is that you know you're overspending by 50%, you just don't know which 50% to cut.

Measures of opens and clicks are interesting, but they only give you limited information. What you need is a way to accurately measure which ads are working and be able to tie those ads directly to revenue. Enter Kevin LeSage and Searchlight. Kevin grew up in our industry helping his Plumber Father as a kid. After college Kevin worked in digital marketing and analytics. Then he returned to our industry to help his Dad and other Residential Service companies. Would you like to know which of your ad campaigns works best for you, and which ones are ineffective? Of course you would! Would you like to know how Searchlight does this? This is information you need to know!

… continue reading

147集单集

#Business #Careers #Service Roundtable #Heating And Cooling

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