Digital Local Area Marketing And Getting The Basics Right With Taylor Fielding (TFM Digital) (S2 E7) Profitable Franchisees podcast

Digital Local Area Marketing and Getting the Basics Right with Taylor Fielding (TFM Digital) (S2 E7)

15d ago 34:10

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In this episode of the Profitable Franchisees podcast, Tracey talks with Taylor Fielding from TFM Digital to discuss the importance of local area marketing for franchisees. They explore how understanding the local audience through data can enhance marketing strategies, the integration of digital and traditional marketing methods, and practical steps for franchisees to start their marketing journey. Taylor emphasizes the need for ongoing marketing efforts and the significance of genuine customer engagement to drive business success.

To contact Taylor: www.tfm.digital

Chapters

00:00 Introduction to Local Area Marketing

03:49 Understanding Your Audience Through Data

06:56 Creating Effective Marketing Campaigns

09:43 Leveraging Digital Platforms for Local Marketing

12:52 Navigating the Tech of Digital Marketing

16:52 Measuring Marketing Success Beyond Vanity Metrics

19:53 Exploring Diverse Digital Marketing Strategies

23:02 Getting Started with Local Area Marketing

24:51 The Importance of Consistent Marketing

27:55 Collaborating with Franchisors for Better Marketing

Takeaways

Local area marketing is essential for franchisee profitability.

Understanding your audience through data is crucial for effective marketing.

Digital marketing tools can help franchisees connect with their local community.

Creating personas based on local demographics can guide marketing strategies.

Franchisees should leverage both digital and traditional marketing methods.

Always-on marketing is necessary to stay top-of-mind with customers.

Collaboration with local businesses can enhance marketing efforts.

Franchisees should utilize available resources and tools for audience profiling.

Tracking actual business drivers is more important than vanity metrics.

Engaging with customers genuinely can lead to better marketing outcomes.

For more details: http://www.traceyleak.com

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