内容由Malene Bendtsen提供。所有播客内容（包括剧集、图形和播客描述）均由 Malene Bendtsen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Publishing Rebel « »
An SEO perspective on publishing nonfiction with Cassio Politi

26d ago 33:07

MP3•单集首页

An SEO perspective on publishing nonfiction

Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”

In this episode

Cassio's author journey and who convinced him to write a book
The SEO dilemma of publishing a 2nd book
How rarity can increase the price of your book
What makes writing a book VERY different from blogging
The importance of professional proofreading
You don’t need people to read your book
Planning to be discovered by your audience
How a small fish can win among whales
What it takes to sell via your blog
Using books in content marketing strategies
The missed opportunity for authors

Connect with Cassio Politi

Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn

Are you looking to become a Published Authority yourself?

Connect with Malene and Publishing Rebel on LinkedIn

Grab the book How to Become a Nonfiction Author for just $1!

48集单集