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How to Sell a Personal Brand for $400M: Bikini Body Guide | S2 EP1
Manage episode 363585553 series 3170507
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Get our weekly newsletter here: dealmaven.io _______ Welcome to Season 2 of the DealMaven Podcast! In this episode, we dive into the fascinating story of Kayla Itsiness and Toby Pierce, the creators of the Bikini Body Guide (BBG). We talk about the steps they took to build a company which eventually sold for an astounding $400 million to iFit. Join us as we explore how this personal brand evolved into a household name, and how Kayla and Toby were able to secure a multimillion-dollar acquisition. _______ The DealMaven Podcast: The moves that built business empires. Hosted by Raleigh Williams, ex-M&A Attorney turned entrepreneur millionaire who just recently had a $26M exit. #DealMaven #DealMavenPodcast #Deals #MergersAndAcquisitions _______ Follow Raleigh's Socials: Twitter | LinkedIn | Instagram | TikTok | YouTube Join the Mergers and Acquisitions for Digital Entrepreneurs FREE FB GROUP Subscribe to the newsletter DealMaven: SUBSCRIBE HERE
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