Fair Housing: What Should You Know About Buyer Love Letters?

Real Estate from the Rooftops

Today we're going to talk about the housing market low inventory scenario we're seeing throughout the country. The housing supply is crazy low, and demand is crazy high. Buyer Love Letters are a tactic used by some buyers in an attempt to stand out to a seller, especially in hot markets with low inventory and bidding wars. While this may seem harmless, these letters can actually pose fair housing risks because they often contain personal information and reveal characteristics of the buyer, such as race, religion, or familial status, which could then be used, knowingly or through unconscious bias, as an unlawful basis for a seller’s decision to accept or reject an offer. Listen to this episode and consider the best practices to protect yourselves and your clients from fair housing liability.

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