#21 - Prof David Corkindale (Adelaide via the UK) - Marketing past, present and future


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Professor David Corkindale takes us back to the pioneering days of marketing. David is Emeritus Professor of Marketing Management at the University of South Australia.

We go back to David’s boyhood in a small town in the UK, his early career when marketing was largely unknown. We hear about David’s time working in advertising in London during the crazy and exciting ‘Mad Men’ era.

This is a wonderful journey through a very successful career, from UK to Australia. And, from the commercial world to universities, and how the landscape has changed so much for the better and sometimes for the worse. And, lessons for the future of marketing and beyond.

Such a pleasurable conversation, of a life very well spent, a journey through time of changing moods and minds, and David’s current research focus on product placement in TV and film.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

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