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Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. On this podcast, Jason interviews academics, researchers, leading thinkers, and other interesting people. Jason also interviews “actual real people” about their passions, aspirat ...
 
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show series
 
Today we are joined by Roger Wilkins, an American now living in Adelaide. Jason and Roger chat trying to make sense of the differences and similarities between Australian and Americans. Roger is a strategic communications advisor and republican political advisor. A strategic thinker and man with an eclectic background from selling solar power to ve…
 
Today we are joined by Jamin Brazil, market research entrepreneur, and tech pioneer. Fresno, California-based Jamin is the super popular host of the Happy Market Research Podcast with more than 300 episodes in which he interviews consumer insight and research professionals and entrepreneurs from across the world. Jamin comes from a position of info…
 
We are joined by Ebony Gaylor, Managing Partner of newly launched social cause agency Decade of Action, a partnership with Thinkerbell’s Adam Ferrier and Margie Reid. Ebony has held key strategy and social change roles, most recently for the Australian Red Cross. We discuss Ebony’s background and childhood, and the motivation behind Decade of Actio…
 
Today we are joined by Dr Fiona Kerr, Founder and CEO of the Neurotech Institute, and leading futurist and author Steve Sammartino in our first double header with previous guests. Fiona was interviewed in episode 11 of Real People and Steve in episode 16. This most certainly was an explosion of thinking as Fiona and Steve shared their observations …
 
Today we are joined by Distinguished Professor Genevieve Bell, Director of the 3A Institute at ANU in Canberra, a collaboration with CSIRO's Data61, with the mission of building a new applied science around the management of artificial intelligence, data, technology and their impact on humanity. Genevieve is also Senior Fellow, New Technology Group…
 
Today we are joined by Dr Rebecca Huntley, one of Australia's foremost researchers on social trends. A regular media commentator and writer, including for the Quarterly Essay of March 2019, in which she explored how Australians are calling for change from our government in climate change and wider social issues, and the corruption of democracy. Reb…
 
Today we are joined by JP, John-Paul Drake Director of Drakes Supermarkets. We go on a fabulous journey going back to JP’s entrepreneurial childhood, hear about riding the retail rodeo of the past few months, and how a bit of right place right time luck is awesome. We try to make sense of all the crazy hoarding and hear about JP’s global social med…
 
Today we are joined by EB, Elaine Bensted, the Chief Executive of Zoos SA, including Adelaide Zoo and Monarto Safari Park. We hear about EB's childhood growing up loving animals, then having a successful corporate career and passion for education, with her role prior joining Zoos SA, the CEO of TAFE SA. EB discusses finding joy in the chaos, and ho…
 
Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission. The leader behind recent campaigns ‘book them out’ responding to the devastating bushfires, and SA TV sharing content from across South Australia, responding to the ‘stay at home’ COVID-19 pandemic. Brent could have never imagined bein…
 
Adam Ferrier is the founder of Thinkerbell. He's a popular public speaker and author of recent release ‘Stop Listening to the Customer’ and previous popular read The Advertising Effect: How to Change Behaviour. He's a former Strategy Planner at Saatchi and Saatchi, Co-Founder and Global Head of Strategy at Naked Communications, current Board member…
 
Today we are joined by Ben Page the Chief Executive of Ipsos MORI UK and Ireland, a role he has had since 2009. A frequent writer and speaker on trends, leadership and performance management, Ben has directed thousands of studies examining consumer trends and citizen behaviour. Since 1992 he has worked closely with both Conservative and Labour mini…
 
Today we are joined by Richard Curtis, CEO of Future Brands Australia, with responsibility across Australia, New Zealand & South East Asia. Richard is a former Managing Director of Interbrand and Executive Director of Landor. Oxford Educated and recently launching social initiative Thirty:3 providing brand and marketing advice to people who need it…
 
Today we are joined by Simon Kuestenmacher, Co-Founder and Director of Research at The Demographics Group. We have a fascinating chat trying to make sense of these chaotic times. And, how working to understand what is currently happening stimulates the passion. Simon has had a passion for history and geography since he was a boy growing up in Germa…
 
Today we are joined by Siamack Salari. Belgium based ethnographer and lecturer in observational research at leading universities in the UK, France and India, and visiting fellow at King’s College London. Ex head of foresight, tech co-founder, advertising strategist and ever observer of human and cultural behaviours. Siamack has also just launched a…
 
Today we are joined by Stuart Austin, design thinker and advisor. Stu is also a lecturer in design thinking at Carnegie Mellon University in Australia, and runs a teaching business ‘Austin Bloom’ with his wife, which specialises in flowers and design for events and floral products. In this time of COVID-19 chaos it was fascinating to chat about the…
 
Today we are joined by Olga Kudryashova. Olga started her career at Saatchi and Saatchi Hungary and since had an impressive brand and communications strategy career across the Middle East and North Africa, including time living and working from Dubai for leading agencies Y&R, Saatchi & Saatchi and ODG. A fascinating discussion starting back at Olga…
 
Today we are joined by Driller Jet Armstrong. Ex-police officer, DJ, visual artist, founder of the Daubist art movement and co-owner of popular night club Sugar. A fun and fascinating chat! We caught up in Driller’s Bridgewater home to discuss his life, art, music and perspectives on culture, government and conservatism. We discuss the critical rol…
 
Today we are joined by artist Peter Drew. Peter was born in Adelaide in 1983. His artworks have been exhibited at the Art Gallery of South Australia and the National Gallery of Australia, though his most prominent work is installed on city streets. You can find Peter at peterdrewarts.com Peter has achieved notoriety for his street art across Austra…
 
Today we are joined by Olivia Dryden, jeweller and taxidermy artist. Since graduating from Adelaide College of the Arts in 2014, Olivia’s career has advanced significantly and she has receive acclaim and recognition for her work. You can find Olivia’s website at oliviadrydenjewellery.com Olivia has travelled to India in 2015 for the Helpmann Academ…
 
Today we are joined by Simon K Burt aka STĪLES.BE, a contemporary artist from Australia. Simon has previously worked under the name STORRE in the graffiti art movement since the 1990s, and has evolved his style to take the elements of his street art and reinterprets them in his own unique style balancing precision and imperfection. You can find mor…
 
Today we are joined by James Fergusson, the CEO of MDI (https://www.mdi-global.com) a mobile focused research company launched in 2013. MDI is based in Melbourne, with offices in Cape Town, Miami, Utah, Washington DC and recently launching their European presence from London. MDI has developed and is continuously evolving its own proprietary mobile…
 
Today we are joined by Ainslie Williams, the CEO and Co-Founder of Qualie, the Australian based qualitative research software platform launched in 2016. You can find Qualie at – www.qualie.com. We go way back to Ainslie’s childhood as a young girl who loved to stare at other people and how this deep curiosity as to what makes others tick lead her t…
 
Today we are joined by Dr Anantachai, or Orm, the Managing Director of INTAGE Thailand. INTAGE is a pioneer in marketing research ranking in the top 10 largest firms globally. Orm is an experienced marketing and research professional and leader with a focus on building strong and purposeful teams who love their job and seek social contribution. We …
 
Today we are joined by former Netflix marketer Barry Enderwick for a fascinating discussion about growth in uncertainty. Including the role of evidence-based insight in guiding the best way forward. Barry and I sat down for coffee at the Hilton Sydney in a break in the annual Australian Market and Social Research Society Conference. Barry is a pass…
 
Today we are joined by Alan Noble, Founder of AusOcean. Alan is a proud entrepreneur and technology engineer heading to Japan out of Uni then California, before heading home to Australia many years later with his family to work with a start-up, creating his own and then eventually giving in to the wooing of Google to take up the role of overseeing …
 
Today we are joined by Bec and Simon Smallchua, recent founders of Harvey, you can find them at weareharvey.com. Bec is a former B&T 30 Under 30 finalist, and comes from marketing roles including ‘for good’ enterprise Thankyou and Posterscope a market leader in out of home communications. Simon is a former break-dancer who’s digital and marketing r…
 
Today we are joined by Elaine Stead from Blue Sky Alternative Investments. We go way back to Elaine’s childhood as a young girl who loved homework, learning and ever eager to please. We talk about Elaine’s academic pursuit of science, then pivoting into the world of venture capital, start up advisory and multiple board directorships. Elaine and I d…
 
Today we are joined by Stephen Scheeler! Former Facebook and Instagram MD for Australia and New Zealand, Senior Advisor at McKinsey & Co and TEDx Speaker. Stephen and I sat down at the Sydney office of McKinsey and Co to have a fascinating discussion going back to Stephen’s childhood in small town USA. And, how he longed to go to university in Euro…
 
Today we are joined by Tim Burrowes, co-founder of media and marketing publishing and event group Mumbrella. We sat down for a couple Cokes at the Chippo in Chippendale in Sydney to discuss Tim and Mumbrella’s story. Tim shares his observations from a couple decades as a media and marketing journalist, commentator and observer in the UK, Middle Eas…
 
Today we are joined by Kim Boehm, almost 40 year Clemenger Group advertising executive and legend. Kim is also current Chairman of the Australian Dance Theatre, a role he has help for the past six years. You can find Kim’s new blog about his recent semi-retirement at ‘thenwhatblog.com.’ Kim has held key roles from Account Management to Managing Dir…
 
Today we are joined by Damian Scanlon, Director of the MBA program at the University of Adelaide, one of the top Australian MBA’s according to the Financial Review’s BOSS Magazine and other rankings. We go on a wonderful journey through Damian’s most eclectic life and discuss his learnings on what makes a strong leader and business, and living inte…
 
Today we are joined by Dr Jana Matthews, Director and Professor at the Australian Centre for Business Growth at the University of South Australia. Since launching in 2014 the Centre has worked with more than 400 Australian companies to help accelerate their growth and improve performance, with impressive results. Our story starts back at a young Ja…
 
If you love the idea of living an eclectic life of creativity, surf music, wine and fringe arts, well strap yourself in for David’s story. His own wine brand 2 Mates, surf music label Bombora and much more. Starting out as a kid with parents running a drive in and a home adjoining it, David’s life was seeded early on with the importance of the Arts…
 
Today, we are joined by Yarmila Alfonzetti. How do you innovate and reinvigorate an opera company in the era of short attention spans, the Bachelor and everyone wants to be famous talent shows? That is just the burning deck and challenging situation Yarmila was faced with when she recently took on the role as Executive Director of State Opera South…
 
Geordie Brookman is Artistic Director at State Theatre Company South Australia, a role he has held since 2012. We talk with Geordie towards the end of his highly successful time at the company. We go back to Geordie’s childhood, with a love of reading and with the Arts in his DNA. We discuss his journey and the importance of theatre and the arts in…
 
Elena is Resident Artist at State Theatre Company South Australia, NIDA Graduate and a highly accomplished actor and now playwright, including State Theatre’s latest The Gods of Strangers. A play set in 1947 Port Pirie in regional South Australia and is inspired by Elena’s childhood growing up in the region, her own ancestory and oral histories of …
 
We are joined by Teena Munn and Geoff Cobham to discuss all things not growing up boring, innovation, why the Arts matters so much to children and adults and a whole lot more. Teena and Geoff recently joined Patch Theatre as Producer and Artistic Director. I have been a director on the Board of Patch Theatre for 10 years, so this interview is parti…
 
André and Jason softened into the couches upstairs at Square Holes HQ and pontificate about all things belonging, business for good and growing tribes. And, why some businesses do bad, often when they forget where it all began and the goodness in their DND. André is Founder of Cult Tribal an agency he recently launched to help brands unite tribes. …
 
Professor David Corkindale takes us back to the pioneering days of marketing. David is Emeritus Professor of Marketing Management at the University of South Australia. We go back to David’s boyhood in a small town in the UK, his early career when marketing was largely unknown. We hear about David’s time working in advertising in London during the c…
 
Barry Burgan joins us to talk about music, life and the economic and cultural impact of festivals and the Arts. Barry is Professor of Management, Deputy Dean, Director of the BBT MBA, Bond Business School. And, has a successful academic career, including the Head of the University of Adelaide Business School and a key role in consulting to public a…
 
Andrew Killey joins us to tell his story of music, writing and advertising. Andrew is or was the ‘K’ in KWP! The hugely successful creative agency he initially founded in 1991 with Peter Withy, to rethink the traditional agency model and to put the creatives in more direct contact with clients. Andrew has now exited KWP and consults through ‘BrandA…
 
We talk to Peter Joy about all things people, brands, trust and the importance of products and places telling a compelling story. Peter is well recognised as a leading brand thinker and strategist, building on a highly successful career in advertising and marketing. Peter has held senior executive roles in local and globally focused brand and adver…
 
Today we head to Mangoplah in rural New South Wales to chat with Ginny Stevens the Founder and General Manager of Active Farmers. From humble beginnings as a regular fitness class in a farming community south of Wagga Wagga in 2015, Active Farmers has rapidly grown to 24 communities across rural Australia, including New South Wales, Queensland, Tas…
 
Today we dive deep into the world of Steve Sammartino! It was awesome to be invited into Steve’s home and to go on a wonderful trip back to his adventurous childhood, and to hear his exuberant passion for all things entrepreneurship and rethinking how we live and work. Steve is a highly regarded and in demand futurist and keynote speaker, and autho…
 
Phil Reedman is a wine educator and consultant to wineries, importers and retailers in Australia, the UK, China and beyond, a wine show judge and Editor of Australian Wine Showcase Magazine. This is one of my favourite episodes so far, mostly from the conversation about the world of wine, and partly because Phil came with a wonderful bottle of 2014…
 
In this episode, we are joined by Craig Swann. An award winning Music Technology Vet and Founder of Looplabs.com, a free online music making community with around 1 Million users, Craig has been living, playing and building on the internet for 27 years - since the Web was B&W. Craig is also event director of SouthStart, an event in Adelaide South A…
 
There is likely no better man to talk to about where market research is heading and where it has been than Nottingham UK based globally trotting Ray Poynter. Starting out 40 years ago as a programmer on innovative market research tools, he has since had many pivots in the sector and is author of multiple market research publications, from mobile ma…
 
Our unconscious decision making, and what stimulates our brain in a positive or negative way, can conflict with what we think we think. Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the 'hype' around using neuroscience in research to measure advertising and other decision making has now settled,…
 
How we form connections with each other when looking into each other’s eyes versus via a click of our smart phone makes a big difference to the emotions we ignite and trust we build. Dr Fiona Kerr shares her research and expertise including the neuroscience of human-to-human and human-to-technology interaction, neurogenesis, and how good leaders cr…
 
There’s no business like show business, and that at least partly explains how Fiona Blades grew up in a small village in the north of England wanting to be a ballerina, studied Drama and Literature at University, then went on to establish MESH Experience in 2006, a global consumer insight agency with offices in London, New York, Sao Paulo and Singa…
 
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