#37 - Dr Anantachai - Ikigai and your 'reason for being'


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Today we are joined by Dr Anantachai, or Orm, the Managing Director of INTAGE Thailand. INTAGE is a pioneer in marketing research ranking in the top 10 largest firms globally.

Orm is an experienced marketing and research professional and leader with a focus on building strong and purposeful teams who love their job and seek social contribution.

We discuss Orm’s time as a 15 year old spending a year studying in Wagga Wagga, Australia, with not the kindest of welcomes from other students, but remaining with a smile every day, made close friends and lifelong relationships.

We discuss the Japanese concept ikigai which guides a person’s ‘reason for being’ and discuss how today's new young professionals are seeking work-life integration and achieving a higher purpose and contribution to the world beyond just work.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

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