#36 - Barry Enderwick - How Netflix killed Blockbuster etc.

49:50
 
分享
 

Manage episode 239805037 series 2401617
由Player FM以及我们的用户群所搜索的Jason Dunstone, Square Holes, Jason Dunstone, and Square Holes — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。
Today we are joined by former Netflix marketer Barry Enderwick for a fascinating discussion about growth in uncertainty. Including the role of evidence-based insight in guiding the best way forward.

Barry and I sat down for coffee at the Hilton Sydney in a break in the annual Australian Market and Social Research Society Conference.

Barry is a passionate advocate of the role of robust research in disruptive business, and critically asking the right questions that the incumbent often miss, and is unable to respond to.

We discuss Barry’s 11 years at Netflix while it scaled globally and disrupted large default competitors at the time. A fascinating discussion as to why cashed up establishment such as Blockbuster didn’t see the end approaching and why such businesses are slow to respond to the more hungry and agile innovators. A great story of strong leadership triumphing.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople
Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en
Send Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/

59集单集