Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. See acast.com/privacy for privacy and opt-out information.
Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More
#47 - Simon Kuestenmacher - How demographic data can fight COVID-19
Manage episode 257871734 series 2401617
Today we are joined by Simon Kuestenmacher, Co-Founder and Director of Research at The Demographics Group.
We have a fascinating chat trying to make sense of these chaotic times. And, how working to understand what is currently happening stimulates the passion.
Simon has had a passion for history and geography since he was a boy growing up in Germany, where he did much study before moving to Australia to study a Masters in Philosophy in Urban Geography at Melbourne of University.
You can find Simon on twitter at @simongerman600 with his 180,000 followers where he loves to share maps and data that explain how the world works.
A wide ranging discussion including how demographic data can help fight the Coronavirus.
Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.
Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.
Send Jason an email - email@example.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/