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411: How to Be a Standout Startup

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Manage episode 435683819 series 1385866
内容由Drew Neisser提供。所有播客内容(包括剧集、图形和播客描述)均由 Drew Neisser 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Standing out in the B2B world isn’t getting any easier. In this episode, we dive deep into the art of positioning with Allyson Letteri, author of Standout Startup.

  • Learn the top three mistakes brands make and how to avoid them

  • Discover how to create compelling messaging that sets you apart

  • Hear real-world success stories from companies like Handshake and Thumbtack

  • Understand the importance of alignment between marketing and sales

  • Get actionable tips on content strategy and customer journey optimization

If you're ready to transform your startup into a standout success, this episode is packed with practical advice you won't want to miss!

And to hear more from Allyson, she’ll be speaking at the upcoming CMO Super Huddle in Palo Alto (Nov 7th-8th, 2024).

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

522集单集

Artwork
icon分享
 
Manage episode 435683819 series 1385866
内容由Drew Neisser提供。所有播客内容(包括剧集、图形和播客描述)均由 Drew Neisser 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Standing out in the B2B world isn’t getting any easier. In this episode, we dive deep into the art of positioning with Allyson Letteri, author of Standout Startup.

  • Learn the top three mistakes brands make and how to avoid them

  • Discover how to create compelling messaging that sets you apart

  • Hear real-world success stories from companies like Handshake and Thumbtack

  • Understand the importance of alignment between marketing and sales

  • Get actionable tips on content strategy and customer journey optimization

If you're ready to transform your startup into a standout success, this episode is packed with practical advice you won't want to miss!

And to hear more from Allyson, she’ll be speaking at the upcoming CMO Super Huddle in Palo Alto (Nov 7th-8th, 2024).

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

  continue reading

522集单集

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