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Navigating the Cookie Apocalypse: Solutions for Retail Media from Jack Johnson of Ocado Retail

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Manage episode 394651084 series 3505701
内容由Stuart Adamson and Platform 195提供。所有播客内容(包括剧集、图形和播客描述)均由 Stuart Adamson and Platform 195 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson, brought to you by Platform 195.

Today's special guest is Jack Johnson, Head of Supplier Services (Retail Data and Media) at Ocado Retail. Join us as we discuss the evolution of retail media, the importance of data and technology, and how Ocado is managing the challenges of the cookie apocalypse. Jack explains the need for collaboration between retailers, brands, and media agencies.

Some additional topics that we cover include:
  • Ocado’s media offerings for brands
  • The need for a true offsite proposition
  • The value of first-party data in a post-cookie world
  • A beyond visual range look at retail media

Jack is a retail media professional and a commercially orientated business leader. Before Ocado, he spent over six years at Dunnhumby where he built his retail media toolkit and expertise. At Ocado Retail, he works with the biggest businesses across the industry, while advocating collaboration between the stakeholders.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

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Artwork
icon分享
 
Manage episode 394651084 series 3505701
内容由Stuart Adamson and Platform 195提供。所有播客内容(包括剧集、图形和播客描述)均由 Stuart Adamson and Platform 195 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson, brought to you by Platform 195.

Today's special guest is Jack Johnson, Head of Supplier Services (Retail Data and Media) at Ocado Retail. Join us as we discuss the evolution of retail media, the importance of data and technology, and how Ocado is managing the challenges of the cookie apocalypse. Jack explains the need for collaboration between retailers, brands, and media agencies.

Some additional topics that we cover include:
  • Ocado’s media offerings for brands
  • The need for a true offsite proposition
  • The value of first-party data in a post-cookie world
  • A beyond visual range look at retail media

Jack is a retail media professional and a commercially orientated business leader. Before Ocado, he spent over six years at Dunnhumby where he built his retail media toolkit and expertise. At Ocado Retail, he works with the biggest businesses across the industry, while advocating collaboration between the stakeholders.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

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