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Aampe's Head of Growth: Unleashing AI in Customer Retention, The Power of Copywriting & From Electrical Engineer to Marketer
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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with James Laurain, Head of Growth at Aampe. Together, they discuss James’ journey from electrical engineer to marketer, the power of copywriting, and how to use the capabilities of AI for customer retention.
James has vast experience in leveraging B2B content strategies and copywriting to engage and retain customers. At Aampe, James spearheads the first truly AI-driven approach to CRM Marketing Automation, which allows apps to create personalized, omni-channel customer experiences to increase customer engagement and retention. A man of many talents, James is the Founder and Chief Storyteller at Kid’s Books for Business, a Conversational Tech Copywriter at James Tech Copywriting, and a Content Strategist at Thought Bakery. To top it off, he’s recently written his first children’s book, Mabel the Chameleon.
James has vast experience in leveraging B2B content strategies and copywriting to engage and retain customers. At Aampe, James spearheads the first truly AI-driven approach to CRM Marketing Automation, which allows apps to create personalized, omni-channel customer experiences to increase customer engagement and retention. A man of many talents, James is the Founder and Chief Storyteller at Kid’s Books for Business, a Conversational Tech Copywriter at James Tech Copywriting, and a Content Strategist at Thought Bakery. To top it off, he’s recently written his first children’s book, Mabel the Chameleon.
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Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
- Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
- Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
- The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
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