SMS for B2B Success: Modern Marketing Strategies for Revenue Growth

Revenue Boost: A Marketing Podcast

In modern B2B marketing, we're seeing the evolution of adding SMS as a step in workflows. With engagement rates as high as 95 to 98% and a 90-second average response time, SMS ensures messages get the attention they deserve. This makes it a powerful tool for fostering relationships, driving engagement, and shortening sales cycles in the complex B2B buying process."In this episode of Revenue Boost: A Marketing Podcast, titled SMS for B2B Success: Modern Marketing Strategies for Revenue Growth, host Kerry Curran sits down with Amanda McGuckin Hager, CMO of TrueDialogue and a seasoned B2B demand generation expert, to explore the game-changing role of SMS in modern B2B marketing strategies. Amanda shares her insights from over 20 years in the field, diving into how SMS is transforming buyer engagement, shortening sales cycles, and driving revenue growth.
The discussion highlights how SMS outperforms traditional email campaigns with open rates as high as 98% and response times averaging 90 seconds. Amanda explains how B2B companies can integrate SMS into marketing workflows, use it for real-time customer engagement, and even leverage it in sales relationships to build trust and strengthen connections. From personalized messages to event reminders and webinar follow-ups, SMS is becoming a critical tool for marketers and sales teams alike.
Amanda also addresses key considerations for adopting SMS, including compliance with opt-in rules, new regulations for text message registration, and the importance of integrating SMS with CRM and marketing automation platforms. She provides actionable tips for brands looking to build their SMS strategies, ensuring that messaging adds value and enhances the customer experience.
Whether you're a B2B marketer or sales leader, this episode offers valuable insights and practical advice on using SMS to modernize your marketing strategies, improve buyer engagement, and drive measurable growth. Don't miss this deep dive into the future of B2B communication!

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To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

- Increased high-quality lead volume

- Shortened sales cycles

- Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.