Author Interview with Andrew W. Pearson

Ripollsworkshop Reads

Author Bio
ANDREW PEARSON was born in Pakistan, grew up in Singapore, and was educated at boarding schools in both England and America. With a degree in psychology from UCLA, Pearson has had a varied career in IT, marketing, mobile technology, social media, esports, and entertainment.

In 2011, Pearson relocated to Hong Kong to open Qualex Asia Limited, bringing its parent company's experience into the ASEAN region. In 2016, Pearson started Intelligencia Limited, a leading implementer of AI, analytics, BI, CX, data integration, digital marketing, social media and cloud solutions for the gaming, casino, finance, hospitality, sports betting, and retail industries. Pearson is currently working on projects in countries such as India, Hong Kong, Macau, Singapore, Mexico, the Philippines, and Australia. Pearson has also leveraged Intelligencia's expertise to implement software solutions at some of the world's biggest casino operators, lottery companies, gaming companies, and sports books.

While working in Hollywood, Pearson optioned and adapted the novels Open Water, The Sunday Macaroni Club, The Jukebox Queen of Malta, and Scavenger Reef, attaching such talented directors as Kevin Hooks, Fraser Heston, Mark Lester, Diane Ladd, and Jorge Ramirez-Suarez to his projects. Pearson's script for The Sunday Macaroni Club was a Quarter-Finalist in the 2004 Zoetrope Screenwriting Competition and The Flirting Game was selected as a Finalist in the Fourth Screenplay Search Competition.

In 2009, two books that Mr. Pearson edited appeared in print; the first in the Double Down on your Data series, Clive Pearson's How Analytics is Revolutionizing the Casino Industry and Santiago Maggi's Investment Strategies for Uncertain Markets, a book about the financial markets that presciently predicted the 2007 global financial meltdown.

In 2017, Pearson published The Predictive Casino, a book about how analytics should be used in the casino industry. This was followed by other books in the Predictive series, The Predictive Sports Book, The Predictive Retailer, The Predictive Airliner, with others soon to follow. Pearson has also written a series of books detailing how AI can be used in various industries. The books include The A.I. Sports Book, The A.I. Hotelier, The A.I. Retailer, The A.I. Casino, The A.I. Cruise Line, and a general book on A.I. in advertising called The A.I. Marketer.

In July 2023, Pearson's first novel, The Dead Chip Syndicate was traditionally published by Brother Mockingbird Publishing. An early reviewer said, "The Dead Chip Syndicate reads like a Hollywood Blockbuster, powered by unstoppable action, exotic locations, and a diverse cast of characters willing to kill to get rich, or die trying. Imagine Las Vegas plonked on the lip of China, and that's Macau, as rich in desperate hustlers, beautiful escorts, and cut-throat businessmen as Sin City ever was. If you've been to Macau, you'll recognize the city in this book; if you haven't, you're in for a thrilling introduction."

Pearson is also a noted columnist, writing on topics such as analytics, mobile media, social media, and cloud technology for such publications as The Journal of Mobile and Social Media Marketing, The Journal of Applied Marketing Analytics, ComputerWorld HK, and The Mobile Marketer. Pearson is also a member of the editorial board of the Journal of Mobile and Social Media Marketing, as well as the president of the Advanced Analytics Association of Macau.

Pearson is also a VP of the Macau Grow uP eSports Association in Macau and has been part of the producing team that created the award-winning Girl Gamer Festival in both Macau, Lisbon, and Dubai. Pearson sees esports as a way to reach the coveted Millenial demographic, especially in China.

An avid traveler, Pearson is a sought-after speaker, lecturing on such disparate topics as AI + ML, casino and mobile marketing, data analytics, social media and interactivity. If he's not pounding the pavements of Hollywood, he's probably meandering through the labyrinthine streets of Hong Kong's Lang Kwai Fong, or tearing up useless betting slips at Happy Valley (perhaps the most perfectly named racecourse in the world (for some)), or dining at a hawker center in Singapore, or wandering through tall safari grasses in South Africa, or grabbing some lechon at a bustling outdoor food market in Manila, or doubling down at the gaming tables in Macau. Basically, Pearson's trying to find the next great story that the world doesn't yet know that it desperately wants to see...

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