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The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode

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Manage episode 424946976 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years.

Plus, Ian asks if Jeff still wants to chuck constant re-branding into the Swimming Pool, our portal to hell for all the snake oil, bullshit and overhyped trends that plague this craft we love.

Then Ian joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. Ever considered a cocktail with Borboun and Red Wine? Well, let Robert educate you before he shares his weekly thoughts on marketing strategy.

Enjoy!

The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Jeff’s first appearance on episode 40

// Ian's Frontline Marketing article on CMSWire

// Robert’s firm: The Content Advisory

// Robert’s podcast - This Old Marketing

// Robert’s Rose Colored Glasses column for the Content Marketing Institute

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Rockstar by Dolly Parton - on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

262集单集

Artwork
icon分享
 
Manage episode 424946976 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years.

Plus, Ian asks if Jeff still wants to chuck constant re-branding into the Swimming Pool, our portal to hell for all the snake oil, bullshit and overhyped trends that plague this craft we love.

Then Ian joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. Ever considered a cocktail with Borboun and Red Wine? Well, let Robert educate you before he shares his weekly thoughts on marketing strategy.

Enjoy!

The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Jeff’s first appearance on episode 40

// Ian's Frontline Marketing article on CMSWire

// Robert’s firm: The Content Advisory

// Robert’s podcast - This Old Marketing

// Robert’s Rose Colored Glasses column for the Content Marketing Institute

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Rockstar by Dolly Parton - on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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