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The Big Payback of Marketing ROI and the Demise of Twitter Episode

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Manage episode 381188123 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by.

Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, where we should whisk the virtual bar away to and a topic for the week. This week our cocktail conversation laments the end end to organic social, and specifically Twitter. Robert shares some analysis he's done at the Content Marketing Institute following their Content Marketing World event and how social engagement has changed.

Enjoy!

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

228集单集

Artwork
icon分享
 
Manage episode 381188123 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by.

Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, where we should whisk the virtual bar away to and a topic for the week. This week our cocktail conversation laments the end end to organic social, and specifically Twitter. Robert shares some analysis he's done at the Content Marketing Institute following their Content Marketing World event and how social engagement has changed.

Enjoy!

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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