Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Rockstar CMO提供。所有播客内容（包括剧集、图形和播客描述）均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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The Building a Real ICP and Signal and Noise over a Cocktail Episode
Manage episode 437349852 series 2770185
内容由Rockstar CMO提供。所有播客内容（包括剧集、图形和播客描述）均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:
- Understand the target Industry, category, or sector
- Define the firmographics - things like company size and revenue
- Research the business goals and needs
- Discover how they solve the problem today
- Learn how they will buy our product or service
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.
Enjoy!
—
The people:
Mentioned in this week’s episode:
- Tune in to your ICP - by Jeff Clark
- How to Rise Above Content Noise by Robert Rose
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Be the One by Dua Lipa on Spotify
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
246集单集
分享
Manage episode 437349852 series 2770185
内容由Rockstar CMO提供。所有播客内容（包括剧集、图形和播客描述）均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:
- Understand the target Industry, category, or sector
- Define the firmographics - things like company size and revenue
- Research the business goals and needs
- Discover how they solve the problem today
- Learn how they will buy our product or service
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.
Enjoy!
—
The people:
Mentioned in this week’s episode:
- Tune in to your ICP - by Jeff Clark
- How to Rise Above Content Noise by Robert Rose
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Be the One by Dua Lipa on Spotify
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
246集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
