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The Frontline Marketing with Jeff and The Greatest Story Episode

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Manage episode 417656475 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder?

Although Ian got one co-host back, he lost another as, at the last minute, his usual companion in the Rockstar CMO virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, couldn't make it. So, he’s alone in the bar with some gin, and he shares his approach to storytelling.

Enjoy!

The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Forrester’s post - Frontline Marketing the Evolution of B2B Growth Teams

// Andy Raskin’s - The Greatest Sales Deck I’ve Ever Seen

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// New Radicals - You Get What You Give - on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

262集单集

Artwork
icon分享
 
Manage episode 417656475 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder?

Although Ian got one co-host back, he lost another as, at the last minute, his usual companion in the Rockstar CMO virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, couldn't make it. So, he’s alone in the bar with some gin, and he shares his approach to storytelling.

Enjoy!

The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Forrester’s post - Frontline Marketing the Evolution of B2B Growth Teams

// Andy Raskin’s - The Greatest Sales Deck I’ve Ever Seen

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// New Radicals - You Get What You Give - on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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