The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode

Rockstar CMO FM

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors.

Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, returns for a third visit to the show. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy’s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. Todd has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market and returns for a third chat with Ian to discuss branding, specifically brand acquisitions.

Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on what we can learn from the dramatic adoption of Threads and how we can take the same approach with our audience and products.

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Todd Irwin on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

• Todd’s agency – Fazer
• The Content Advisory
• The Experience Advisors Community
• Robert’s podcast with Joe Pulizzi This Old Marketing
• The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Bad Influence by the B52's on YouTube

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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