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The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

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Manage episode 405516987 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog.

Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses classic content, evergreen content and whether AI has a place in helping us create that.

Enjoy!

The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Jeff’s blog post - Marketing Ops: Is Your Machine in Tune?

// Latest MQL research from Forrester

// Robert’s firm: The Content Advisory

// Robert’s shiny new personal website

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// Man Machine by Robbie Williams on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

259集单集

Artwork
icon分享
 
Manage episode 405516987 series 2770185
内容由Rockstar CMO提供。所有播客内容(包括剧集、图形和播客描述)均由 Rockstar CMO 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog.

Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses classic content, evergreen content and whether AI has a place in helping us create that.

Enjoy!

The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Jeff’s blog post - Marketing Ops: Is Your Machine in Tune?

// Latest MQL research from Forrester

// Robert’s firm: The Content Advisory

// Robert’s shiny new personal website

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Monday Mojo - our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// Man Machine by Robbie Williams on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

259集单集

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