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Great Content Wins Deals for B2Bs - Digital Selling
Manage episode 379588341 series 3517655
内容由Nigel Maine提供。所有播客内容（包括剧集、图形和播客描述）均由 Nigel Maine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there. Here’s the show outline: -
Show #2 Creating Content Prospects Want
- The Problem with Marketing & Content
- Dark Funnel & Dark Social
- Brochures & Books
- The Difference Between Blogs & Articles
- Personas vs Relevance – Primary/Secondary…
- Create Anything a Prospect Wants
- Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
- Show 1 - Live Streaming: B2B Advice
- Show 2 - Live Streaming: Digital Content for B2B Success
- Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
- Show 4 - Live Streaming: Engaging B2B Prospects at Scale
- Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
- Show 6 - Live Streaming: Digital Selling Review
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