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Guess where the money is, community or events?
Manage episode 434414931 series 3530732
内容由Katrina Van Huss and Katrina VanHuss提供。所有播客内容（包括剧集、图形和播客描述）均由 Katrina Van Huss and Katrina VanHuss 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting event financial results and lifetime donor/fundraiser value. Robin Paterson with Cystic Fibrosis joins Kate and Otis to tell you how it works in real life.
Need somewhere to get immediate help from experienced peers, without judgment? Here you go.
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