An In-Depth Conversation on Venture Investing & Startup Dynamics with Dana Settle, co-founder Greycroft

Office Hours with Spencer Rascoff

This conversation explores the L.A. tech scene and venture investing featuring two of the industry's leading voices. Spencer Rascoff and Dana Settle discuss Pacaso and Greycroft while sharing their thoughts on L.A.'s evolving ecosystem.

Dana Settle is a founding partner of Greycroft, where she heads the firm’s West Coast office out of Los Angeles. Prior to joining Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets.

Dana currently manages Greycroft’s investments in Anine Bing, AppAnnie, Avaline, Bird, Bumble, Citizen, Clique, Comparably, Goop, HamsaPay, Happiest Baby, Merit Beauty, Seed, Thrive Market, Versed, and WideOrbit. She also managed the firm’s investments in The RealReal (IPO), Awesomeness TV (acquired by Dreamworks), Maker Studios (acquired by Disney), Pulse (acquired by LinkedIn), Trunk Club (acquired by Nordstrom), Sometrics (acquired by American Express), Viddy (acquired by Fullscreen), and Voicea (acquired by Cisco).

Show notes and resources:

• Dana Settle bio on Greycroft
• Both sides of the table
• Diversity Ride for the Term Sheet